New Realities for E-Mail Marketing

Written by Lee Traupel

Continued from page 1

2) Utilize plain vanilla text link advertising – find web sites or portals that have traffic that is comprised of customers who are in your market segment. Then, add a text link (banner ad or graphic button if you will) to a page or pages and negotiate a media buy that is based upon a “cost per click” basis; i.e. paying only for traffic that clicks through to your web site.

3) Creating and deploying a “link strategy” campaign (i.e. getting a site listed via other web sites) is one ofrepparttar best self-sustaining interactive marketing processes available to any company seeking to drive qualified traffic to a web site. This process is not based uponrepparttar 100948 more traditional “reciprocal links” procedure but incorporates some web-based competitive analysis. You start by analyzingrepparttar 100949 links that are pointing back to your top 3-5 competitors’ web sites and then establish relationships with these sites and also submit your site to top and second tier directories to augmentrepparttar 100950 number of links.

4) Newsletter insert advertising used to be considered rather mundane and not very effective. But, if you contrastrepparttar 100951 effectiveness of this process versusrepparttar 100952 new opt-in e-mail response ratesrepparttar 100953 heretofore-lowly newsletter advertising has new and vastly improved luster! Also, inrepparttar 100954 past it was difficult to track when and if people clicked on a text link ad in a newsletter - but new technology enables virtually any publisher to provide you with this information, enabling you to track your ROI forrepparttar 100955 media buy. Finally,repparttar 100956 real beauty of newsletter text advertising is that it is very targeted and people want to receiverepparttar 100957 information so you can be confident your ad will at least be viewed by some finite number of prospects.

5) Search Engine Ranking has come of age inrepparttar 100958 last 12-24 months – you can now easily create and deploy a traditional (title, description, keywords inserts in content, submissions and optimization) search engine ranking process that is augmented with a pay per click (“PPC”) process. Deploying both ensures you derive long term (traditional rankings) and short term (pay per click) results, withrepparttar 100959 latter being driven byrepparttar 100960 amount of funds you have in your marketing budget.

Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc., a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.

How To Write Your Own Order Pulling E-zine Ads

Written by Ken Hill

Continued from page 1

The body of your ad copy should get your reader excited about what you have to offer. Stress how your product or service can make your readers' life better or make things easier for them.

When deciding which benefits to stress in your advertising, get into your customers' minds. Ask yourself why your customers have bought your product. What arerepparttar main benefits your product offers that cause your customers' to make a purchase? What benefits are most appealing to your customers?

If you can answer these questions you will be able to easily fill your ad with benefits that will be especially attractive to new people you introduce to your product through your ad.

3. End your ad with a call to action.

Once you grab your readers' attention and build up your readers' interest,repparttar 100947 final step is to tell your reader what you want them to do with a call to action such as act now, getrepparttar 100948 details now, or learn more now.

When writing your ad don't try to sell to your reader just from your e-zine ad.

Use your ad to create interest and desire for your product, and then use your call to action to direct your reader to your site and let your site sell your product to your visitor with a powerful sales message and/or ask your reader to e-mail you for more information so that you can successfully follow up with her.

Article © 2002 by writer Ken Hill. FINALLY! The 1st copywriting course that takes you step-by-step through the entire process AND gives you the feedback you need to succeed. Stop wondering if you're doing it right. Get LIVE help from the pros. THREE FREE BONUSES, too! Learn more now at

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