New Promotional Ideas That Work - Without Competition!

Written by Paulina Roe

Continued from page 1

We have a fundraising website at - contact me and I can add your donation request torepparttar site and perhaps provide an avenue for a fundraiser to find you. This would be a benefit to your paid subscription to this newsletter.

This tactic does work - if people like your offering. I have used it at church silent auctions, and at swim team fundraisers. The woman with a store next to me has donated items to sporting events. It does bring in more awareness of your business, and should increase your sales. Make sure to include your business and contact information so that you will be recognized.

More "Slick Tricks" can be found in the "Slick Tricks" weekly newsletter - new and cutting edge tactics in promoting, which will keep you ahead of your competition. P. Roe has been writing on the Internet for the past 5 years - always bringing new information to both newbies and the experienced.

Tips For a Successful Trade Show

Written by Janice Byer

Continued from page 1

* Develop a PowerPoint presentation to display on your table (if an electrical outlet is within reach of your booth). You can make it on your desktop computer and transfer it to a laptop, which you can rent or borrow if you don’t already have one. Your visitors will find this visually appealing and will draw in their attention.

* Have a portfolio of your work available. Print off some of your best projects, put them into plastic sheet protectors, and arrange them in a binder. Then lay outrepparttar binder where visitors can flip throughrepparttar 124462 pages.

* Have plenty of giveaways, such as business cards, brochures, pens, magnets, and anything else that has your company name and/or logo on it. Most people who attend trade shows are expecting to take home some goodies. And, be sure to use display racks for showing your flyers, specials, brochures, and such.

* Offer something a little different… FOOD. I displayed atrepparttar 124463 Bridges to Better Business trade show in Brampton and included a basket of Girl Guide cookies on my table. They were a big hit… I wish I had brought more. If you can, package your food in a way that will allow you to have your company contact info on it.

* Offer Gift Certificates for some of your services. There’s nothing better than getting a deal and, when they ‘cash in’ their certificate, they will see how valuable your services are and will come back for more.

* Have a draw for a prize. Offer a prize that, in some way, compliments your business if possible, and appeals to anyone. Have visitors and entrants sign a guestbook, fill in a ticket, or drop their business cards into a fish bowl or gift bag. You can then use this information at a later date to make a follow up contact.

* Ifrepparttar 124464 show will be on for an extended length of time, be sure to have assistance in manning your booth so you can take a break. If you don’t haverepparttar 124465 option of having someone take over for a bit, be sure to put up a note that tells people how long you will be gone or when you will be back.

Most importantly, be friendly and inviting. Say hi to those that turn and look toward you or your booth. Strike up a conversation and be sure to have a short introductory speech ready. And…have fun!

Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (

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