New Product? Give It Nine Lives

Written by Marcia Yudkin


Continued from page 1

Fifth, get to work turning your Web site forrepparttar product into a magnet for folks searching for something like what you've just released. Brainstorm generic keywords by which people would search for your item and include as many of them as possible onrepparttar 118855 home page and throughoutrepparttar 118856 site. Register your site or new product page not only with major search engines but also with specialized industry directories and submit your link at industry portals. Include customer or expert testimonials for greater credibility, and add links to media coverage when that starts coming in.

Whenever possible, linkrepparttar 118857 timing of your product release to a holiday,repparttar 118858 season, current events or a trade show to increase its newsworthiness.

Most specialized magazines feature selected new products nearrepparttar 118859 front of each issue, often with a product photo. You needn't send product samples or photos everywhere to get such coverage, as editors will call for those if intrigued byrepparttar 118860 release. The more lively and reader-friendlyrepparttar 118861 writing in your release,repparttar 118862 more likely a busy editor is to choose your item fromrepparttar 118863 candidates received.

After half a year or so has passed, your product will no longer count as "new." By upgradingrepparttar 118864 item in a relevant way, however, you can consider it a new edition and start repparttar 118865 cycle over again.



Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .


Are They Watching You Online?

Written by Jim Edwards


Continued from page 1

If you'd like to test your connection for vulnerability to attack, log on to http://security1.norton.com and runrepparttar various diagnostics. I would strongly advise anyone connected torepparttar 118854 Internet through DSL or cable to get and use a firewall to protect against unauthorized access.

Infected with "Spyware?"

Previously we talked about unauthorized access to your computer. But a growing problem online with people watching you and your activities involves using programs you willingly place on your computer.

Commonly called "Spyware," this refers to any program that transmits information about you to someone else without you knowing exactly what gets sent. The main purpose of Spyware involves tracking your surfing habits so advertisers know which targeted ads to send you.

Most Spyware basically comes onto your computer bundled with other software applications, as a standalone program, or as modification torepparttar 118855 HTML on a web page.

Regardless of how you get it, you need to understand exactly what information gets transmitted about you so you can decide whether to keep or uninstallrepparttar 118856 software. Plain and simple, these Spyware programs can potentially reveal extremely sensitive information about you and your online habits.

If you have concerns about Spyware and whether or not your computer currently carries any, log on to www.lavasoft.de and check outrepparttar 118857 free PC software that will scan your system for known Spyware.

Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate links...


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