New InSites into the FAST Search Engine . . . an interview with Stephen Baker of Fast, Part 2

Written by Robin Nobles

Continued from page 1

When I asked if we could show we're not trying to hide anything - - perhaps form a partnership aimed at quality control withinrepparttar framework of cloaking? His reply, "I agree with that. That isrepparttar 128037 best option."

The rest ofrepparttar 128038 our dialogue went like this...

Robin: Does it have to be PartnerSite IV -- some small companies couldn't quite afford that option.

Baker: Currently, it would be through PartnerSite IV. However, we do plan to extend that offering torepparttar 128039 other PartnerSite versions inrepparttar 128040 future.

Robin: Since redirects are frowned upon, what should you do if you've moved your entire site, for example, and you need to direct traffic torepparttar 128041 new domain?

Baker: It is always best to use META REFRESH tags rather than JavaScript to implement redirects if you want search engines to know about it. Most search engines do not fully parse JavaScripts to find out what they actually do. Using a META REFRESH tag tells us in a much better way what you are trying to achieve so that we can do whatever we think is most sensible withrepparttar 128042 page.

How to score atrepparttar 128043 top of FAST . . .

Now let's get down torepparttar 128044 nitty gritty. What does it take to achieve a top ranked page with FAST?

Here are some tips fromrepparttar 128045 FAST rep himself: Baker suggests,

"Good content that is unique, not general, always hasrepparttar 128046 'authoritative' effect and people begin to link to that site. This achieves good scores inrepparttar 128047 two areas we care most about:

1) Static Rank, which is link analysis, and 2) Dynamic Rank, which is keywords and content."

Also . . .

"Get a handful of authoritative sites linking to you. Link popularity plays a large factor in determining rank. If your site is diverse, with multiple focuses, make surerepparttar 128048 pages are well written, keywords are appropriately placed, and have a handful of authoritative sites linking torepparttar 128049 site."

Baker added, "The trick, in my experience, is to get a handful of really good sites to link to a site that is non-thematic."

How important is link popularity with FAST? As with most engines, link popularity is an extremely important factor in determining relevancy.

Baker explains as follows, "Be concerned with links in, not links out. Link score is part ofrepparttar 128050 relevancy calculation and has a formulaic impact on ranking. However, if a site has no link score, ranking is negatively impacted."

I asked him, "Is link popularity is based onrepparttar 128051 entire site, or on individual pages? In other words, if one page has a high link popularity, will allrepparttar 128052 pages of a site be boosted, or only that one page?"

His reply, "Just that one page."

So, if your site has no links pointing to it, you'll likely rank poorly butrepparttar 128053 site can still be indexed providedrepparttar 128054 FAST spider can find it.

Robin: Does FAST make allowances for brand new sites?

Baker: "Not currently, but we are beginning to work with some ofrepparttar 128055 new domains that are popping up."

Robin: Do links from pages on your own site count toward building link popularity?

Baker: "No . . . that would be too easy." ...he said with a smile.

Robin: How does FAST deal with asp and database-generated pages?

Baker: "As long as they are not forms and they are linked to, we can crawl them. Of course,repparttar 128056 PartnerSite service hasrepparttar 128057 ability to index dynamic pages as well."

Conclusive remarks . . .

As with most engines FAST sees spam as public enemy number one. They've identified two-thirds ofrepparttar 128058 servers inrepparttar 128059 world as spam servers. The best way to gain entrance intorepparttar 128060 FAST index is to make certain that your site does not fall into any of their spam categories.

We suggest you take a few minutes to review their spam policy.

For guaranteed indexing and respidering every 48 hours, give their paid inclusion a test. The primary benefit being that you can experiment with keyword factors that boost relevancy and seerepparttar 128061 results of your tests in 48 hours or less.

Remember, paid inclusion guarantees your space inrepparttar 128062 directory and provides yourepparttar 128063 opportunity to experiment endlessly with relevancy factors within your page for a whole year.

Focus your attention on gaining high quality incoming links. Doing so will increase what FAST calls your "link score" (aka, link popularity). Remember also that sites with no incoming links are actually negatively impacted.

All other factors being equal,repparttar 128064 freshest (most recent) page wins by an ever-so-slight boost in relevancy. There are many ways to maintain site "freshness," such as using server side includes.

For shades of things to come, keep an eye on -- we'll be watching to see how query analysis develops as a determiner of page relevancy inrepparttar 128065 near future.

Copyright 2002 Robin Nobles. All rights reserved.

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing ( training courses. She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (

New InSites into the FAST Search Engine . . . an interview with Stephen Baker of Fast, Part 1

Written by Robin Nobles

Continued from page 1


For a "limited time" (they don't say whenrepparttar offer expires),repparttar 128036 annual membership is $18 plus $12 per URL. This is assuming you use Lycos InSite Select to initiate your service. Prices may vary according to reseller.

When you actually sign up forrepparttar 128037 service, you'll be asked to choose between Standard Submission whererepparttar 128038 spider begins at a starting point that you determine, and then indexes as many pages deep as you specify. Advanced Submission allows you to list all pages you specifically want indexed after whichrepparttar 128039 FAST spider will continue to "discover" URLs within your site up torepparttar 128040 total number you've specified. This option assures that your most important pages will make it intorepparttar 128041 FAST index rather than leaverepparttar 128042 indexing to chance.

Here's how Lycos InSite's spider works:

* The spider goes to a Web site and follows hyperlinks throughoutrepparttar 128043 site. * The spider parses and downloads certain pages as it moves throughrepparttar 128044 site. * The spider has reachedrepparttar 128045 limit of URLs determined byrepparttar 128046 user's subscription service, it stops spideringrepparttar 128047 Web site. * The file of spidered URLs are then built into a search catalog. * If your account is missing pages and you use JavaScript heavily, you can submit individual pages using "Advanced Submission." * If your pages use META refresh tags, enterrepparttar 128048 target destination pages instead. * And, further details can be found atrepparttar 128049 web site --

Besidesrepparttar 128050 basic version of PartnerSite I (explained inrepparttar 128051 list above), FAST offers three additional versions ofrepparttar 128052 program, all geared toward larger sites with different needs. Lycos calls these versions Lycos InSite Pro and within this category they have their PartnerSite II, III, and IV classifications.

Mr. Baker explained, "Recent studies indicate that 80% of shopping carts are abandoned because of poor site search." So, FAST is providing sites with a search-ability solution through its PartnerSite packages.

PartnerSite II: Designed for sites of up to 250 pages and includes a FAST-hosted onsite search engine. Cost: $189 month.

PartnerSite III: Designed for sites up to 500 pages and also includes a FAST-hosted onsite search engine. Cost: $279 month. Mr. Baker elaborated on PartnerSite III:

"When you register for version III,repparttar 128053 FAST spider crawls your entire site, up to 500 pages. In addition to including those pages inrepparttar 128054 FAST index, we host an index of your site's pages and provide you with a Search My Site tool bar that you can paste into your HTML. This allows site visitors to search onlyrepparttar 128055 contents of your site. Inrepparttar 128056 next version, we will provide more control torepparttar 128057 subscriber overrepparttar 128058 site search rankings, but Web search rankings will always be determined by FAST."

PartnerSite IV: Designed for sites up to 500 pages and provides bulk inclusion via XML but no site search.

Baker added, "We have developed our own DTD (Document Type Definition) to integrate XML feeds. XML indexing is actually how we currently index database pages. We haverepparttar 128059 partner create an XML feed according to our DTD that hasrepparttar 128060 'page to fetch.' This essentially tells our crawler not to explicitly try to crawlrepparttar 128061 page, but rather, just 'fetch,'repparttar 128062 page's contents."

Editor's Note: Document Type Definition definesrepparttar 128063 legal building blocks of an XML document. Seerepparttar 128064 DTD School for more information:

Forrepparttar 128065 latest information onrepparttar 128066 different versions of PartnerSite, visit:

North American Customers:

International Customers:

Lycos is only one of Fast's pay inclusion program partners in a list that is still growing. Forrepparttar 128067 complete partner list. go to: .asp

(Continued in Part 2)

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing ( training courses. She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (

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