Just remember to always focus your messages to emphasize 'what's in it for them,' showing what pain or problem your product/service solves.

2) Deliver a multi-part training or coaching course. Yes, this can be done on autoresponder. Again, key is that delivered information must be perceived as being valuable.

3) Deliver evergreen information in form of an ezine or newsletter. By offering value, and keeping you top-of-mind, this leads to a stronger customer relationship. When you have to choose between reading a message from someone you know and trust, and one from someone you don't, most choose friend, right? Use autoresponders to help create that bond -- this could lead to more sales!

4) Make existing customers feel special by developing a autoresponder series that offers a 'members only' exclusive of product bundles, limited-time discounts, holiday or seasonal promotions, etc.

5) Create a separate autoresponder series to 'upsell' paying customers on increasingly expensive product offerings. Never assume that they're automatically done with just one purchase! Don't underestimate a customer's ongoing desire for high-quality products and services.

One last idea for a creative use of autoresponders - timely customer relations. If you find that same questions are being asked over and over by your visitors, assemble their answers and load them into an autoresponder. Then add a place on your site to click for 'Answers To Frequently Asked Questions' - this will save a huge amount of time and energy, leaving your time open to come up with new marketing ideas.

Always remember to have a place for customers to contact you directly, however, if autoresponder FAQ did not answer their questions.

How many other autoresponder campaigns or applications can you think of?

You can't expect someone to sit down and spend 20 to 30 minutes a night reading your course. Most people just don't have that much time to devote. If your course is long, simply make it into more parts. You are much more likely to get your material read if it is only 4 to 5 minutes a day.

4. Keep your advertising short

Let your advertising be short and to point. If your reader finds more advertising then information, you will lose them very quickly.

Some of so called email course are nothing more then advertisements. Putting out something of this nature will do nothing but tarnish your reputation.

Email courses are a very good way to advertise while building your reputation as a provider of useful information.

Email courses provide you with a full time advertising medium, while allowing you to give away valuable content as well.

It is quickly becoming one of best ways available to advertise. Don't be late to party. Start offering email courses for your website visitors or newsletter subscribers today.

You can help contribute to success of your readers as well as yourself.