New Hover Ad Technology Instantly Increases Your Sales

Written by Satyajeet Hattangadi


Continued from page 1

So that makes you ask "Why should I switch from regular popups to Hover Ads?" The one and only compelling reason. Popups can be blocked! Hover Ads can't.

Sorepparttar bottom line is, if you use popups as a part of your online marketing strategy you’re losing out on a lot of potential revenue, coz what they can't cant see they can't buy!

Some statistics that make Hover Ads a compelling technology to use:

- The Alexa Toolbar can now block pop ups (10,000,000 users not seeing your AD).

- The Netscape 7.0 Browser has a built in popup blocker (almost 52 million users never seeing your popup ad).

- Earthlink provides its users with a popup blocker (Prospects who cant see your ad: 5,000,000).

- AOL released version 8.0 with Popup Blocking capabilities. (Total Subscribers: 35,000,000).

- Bottom line: 40 million customers never see your advertisement!

Hover Ads, onrepparttar 100541 other hand, cannot be stopped by blocking software. Their technology is regular JavaScript that runs well in all modern environments, so they are relatively safe to deploy on your site.

"So how can I add Hover Ads On my Website?" If you are looking for a free way of doing this then there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software.

A sample of code can be obtained from CodeLifter.com

The drawback here is that you would need in depth knowledge of JavaScript coding, which not many people know about.

Another approach is to use high end HTML editors like Dreamweaver which have DHTML scripts included underrepparttar 100542 "Layers" menu. Then again, Dreamweaver is an expensive software.

Any other easier option you ask?

One software that quickly automatesrepparttar 100543 creation of Hover Ads, using a simple 3 step interface isrepparttar 100544 Hover Ad generator (http://www.novasoft-inc.net/hover-ad-generator)

The Hover Ads created using this software can be fully customized and are very professional looking.

I especially likerepparttar 100545 opt-in style Hover Ads which lets your prospects sign up for your opt-in list by simply clicking a button. You subsequently receive a mail with their name and email-id.

I'll let you look uprepparttar 100546 other four styles on your own. (http://www.novasoft-inc.net/hover-ad-generator)

Summary: If you use popups on your website, chances are pretty good that they are being screened away by some software or another. Perhaps even by your visitor's ISP - without any active attempts on your visitor's part to block them. You’ll need to do something about this situation and soon.

"So, what choices do I have?"

1. Do nothing. Pray that your content is good enough to attract visitors.

2. Visit CodeLifter to get your FREE layer generator script. You will be stuck with one style, though, if you just cut paste. If you know JavaScript you can modify it as per your liking.

3. Use Dreamweaver or your HTML editor, if it has layers support.

4. Check out Hover Ad Generator at http://www.novasoft-inc.net/hover-ad-generator. You can grab a FREE trial.



Satyajeet Hattangadi is the Owner of Novasoft Inc, a software solutions provider, who specializes is affordable customized software solutions. Grab a FREE trial of Hover Ad Generator at http://www.novasoft-inc.net/hover-ad-generator

This article may be reprinted as long as the text and resource box are kept intact, and the links remain live and spiderable.


Tips on writing a successfull ad

Written by David Bell


Continued from page 1

they will most likely takerepparttar action you direct them to take. WHAT TYPE OF AD SHOULD YOU USE There are three ad types: Qualified - Partially Qualified - and Blind The qualified ad is specific and includes more detail aboutrepparttar 100540 product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receiverepparttar 100541 least response but more ofrepparttar 100542 responses which are received will result in sales.

The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't knowrepparttar 100543 specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increaserepparttar 100544 percent of resulting sales.

Blind ads offer only a few details, they are short, and bring inrepparttar 100545 largest response. However, blind ads producerepparttar 100546 lowest percentage of actual orders per reponse, they are often answered just out of curiosity. ADDING WORD POWER TO YOUR CLASSIFIED AD Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "getrepparttar 100547 readers attention." Why? because by using "spark," you can see something igniting withinrepparttar 100548 reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It isrepparttar 100549 feelings that are attached torepparttar 100550 words that give them power. Look atrepparttar 100551 list of words below and see if you can recognizerepparttar 100552 feelings behindrepparttar 100553 words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you wantrepparttar 100554 reader to feel. Decide onrepparttar 100555 feelings first and then experiment withrepparttar 100556 words that best convey them.

Researchers at Yale University say thatrepparttar 100557 twelve most POWERFUL words inrepparttar 100558 English language are: 1. DISCOVER 2. EASY 3. GUARANTEE 4. HEALTH 5. LOVE 6. MONEY 7. NEW 8. PROVEN 9. RESULTS 10 SAFETY 11. SAVE 12. YOU 13. FREE - ( I just had to add this one in ! ) The above list containsrepparttar 100559 type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as necessary), picking out other such words fromrepparttar 100560 title ofrepparttar 100561 ads that attracted your attention. Do this until you have a list of about 50 words. Try to pick outrepparttar 100562 individual words and notrepparttar 100563 phrases. Phrases will come later. Keep this list at hand when you are designing your classified ad. Glance atrepparttar 100564 list occasionally while writing down possible titles for your ad. The title isrepparttar 100565 most important part ofrepparttar 100566 ad. You may need to spend 90 percent ofrepparttar 100567 time it takes to design your ad, just onrepparttar 100568 title alone. Now write down every word that you can possibly think of which describes a particular feature or benefit of your product. What do you always tellrepparttar 100569 customer about your product? Benefits - benefits -benefits! Features - features- features! Verbs and adjectives are great. Verbs because they show action and adjectives because they are descriptive. Active and descriptive words tend to have more enertia and cause us to react with feelings. Now let's put it all together and create a simple classified car ad. Want a Dependable Used Car that Looks Fantastic and Drives Great? 1994 Olds Cutlass - low mileage - automatic transmission - radio plays CD's -- tinted glass - factory air - great gas mileage - So "cherry" people will stare with envy when you drive by - Call today 555-5555 ask for Joe. Well, this one I did quickly. Maybe you can make it better. Anyway, now reviewrepparttar 100570 ad. Doesrepparttar 100571 title grabrepparttar 100572 reader's attention. Doesrepparttar 100573 ad offer features or benefits of interest to car buyers? Is some emotional desire created to further stimulaterepparttar 100574 reader? Doesrepparttar 100575 ad directrepparttar 100576 reader's action? Now go to it! Create your own awesome classified keepingrepparttar 100577 above thoughts in mind. Review your ad and check to see that allrepparttar 100578 important ingredients of a good ad are present. Find a classifieds site onrepparttar 100579 web with plenty of ads in a category related to your product. Get your ad listed first if you can. And wait forrepparttar 100580 response. "If you are not getting responses, then either changerepparttar 100581 title ofrepparttar 100582 ad, changerepparttar 100583 wording, or Advertise in more locations! I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.


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