New Form of Click Fraud Discovered

Written by Joel Walsh

Continued from page 1

What Is To Be Done about this New Click Fraud Menace? Tracking this form of click fraud may be more difficult than with other forms, since your server logs won't be any help whenrepparttar criminal has never visited your site. Still, as withrepparttar 136991 other forms of click fraud, one of your best defenses is to monitor your click-through rate, and look for sudden changes. Only now you'll have to watch out for sudden drops as well as sudden spikes.

If you've been a victim of this kind of click fraud, or think you may have been, we'd love to hear your horror story, along with how Google responded (or didn't respond). Of course, if you don't want us to share it with our readers, you can trust us to keep a secret.


MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles' Heel?

Written by Joel Walsh

Continued from page 1

Future implications for search engine advertising Of course, Microsoft Corporation has such a sterling reputation inrepparttar internet community andrepparttar 136990 world at large that it will undoubtedly be trusted implicitly with such a wealth of information on every user. And most people have absolutely no reason to care if their online activity were associated with their real identities, anyway.

True, it is widely believed that almost a quarter of all web page views and a comparable proportion of search engine searches involve naughtynaughty pictures. But surely that'srepparttar 136991 work of a small army of trench-coat-wearing filth addicts who spend all day doing nothing but feed their habit, and on multiple computers simultaneously. Certainly not you, any of your family members, or that guy inrepparttar 136992 shipping department who wears a WWJD T-shirt to work everyday and is always trying to convince anyone in earshot that dinosaurs andrepparttar 136993 radioactive dating of their fossils are yet another figment ofrepparttar 136994 degenerate left-wing imagination.

So naturally, Microsoft has nothing to worry about. Privacy advocates, bloggers, message boards and chat rooms aroundrepparttar 136995 internet won't be on fire with warnings not to use MSN search unless you want a permanent record of your doings attached to that Hotmail account you deleted but that may not have really been deleted. And no prosecutor will make headlines by trying to introduce a defendant's MSN online activity history as evidence into court.

And so it naturally follows that we can all forget about Overture and Google Adwords since there's a new kid onrepparttar 136996 block who's so much cooler.

Previous page: Background of new MSN PPC Advertising Network

If you're interested in reading further, one ofrepparttar 136997 most extensive discussions of MSN's new advertising program isrepparttar 136998 marketing blog of Charlene Li atrepparttar 136999 Forrester corporation. That blog is representative ofrepparttar 137000 rose-colored-glasses view held byrepparttar 137001 big corporate marketing world. Microsoft's press release announcingrepparttar 137002 new MSN advertising program is also worth reading if you're that into this.

Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them.

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