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In short, crafting compelling, honest stories that resonant core values in action is a skill worth learning by any leader, manager, sales executive, or parent.
In his best-selling book Story: Substance, Structure, Style, and Principles of Screenwriting, Robert McKee, world's best-known and most respected screenwriting lecturer, argues that stories "fulfill a profound human need to grasp patterns of living-not merely as an intellectual exercise, but within a very personal, emotional experience." Or as USC leadership guru Dr. Warren Bennis states, "Man cannot live without story any more than he can live without bread." What's point you want to make at your next meeting? Is there a story that can be crafted to that point-not a sermon to be intoned?
Who has used your product and reported a wonderful story that came as a result of that product? Or did you even say, "Tell me a story…"
What stories are told in coffee room about what it is like to work where you are? What contribution could you make to this story that could improve ending?
What future do you want? Create a story about it.
Remember, people are not inspired to act by reason alone. The heart holds hands with head.
© 2003 by Eileen McDargh. All rights reserved
Eileen McDargh is an author, radio commentator, organizational development consultant, acclaimed international speaker, and retreat facilitator. Eileen is the author of four books and is a frequent contributor to numerous business journals. Visit her web site www.eileenmcdargh.com or contact her toll free at 877-477-4718.