Instead of adding it to his already very informative web site, he decided to publish a book. "Web sites have limitations", de Jong says. "People tend to scan pages and miss half of text. They are constantly persuaded to click through to another site. Also, printing a page isn’t always easy. And if you have a dial-up account, then more you read, more money you pay."

To give cat owners immediate access to his book he turned How To Take Care Of Your Pregnant Cat into an e-book, a digital publication downloadable from his web site. He added extra value by interviewing award-winning breeders and veterinarians specialized in cats. Their insider tips are all in book.

How To Take Care Of Your Pregnant Cat covers almost every subject related to pregnancy in cats. Heat cycles, mating, signs of cat pregnancy, food, care, birth, raising kittens ... it’s all there.

"The first response from readers is very good", says author. "There’s no doubt book is a great help for owners of a pregnant cat."

And finally there are services that have become popular with growth of internet; one type of service that is growing is pet recovery field. This service helps pet owners recover their pets by providing a place to list their pet in advance, so when lost pet is found, owners contact information can be retrieved. One company that also includes a free pet identification tag with registration is RecoveryPets.Com and their website is located at http://www.recoverypets.com, and this enables finder to quickly find lost pets’ owner by knowing exactly what site visit.

Because of these specialty services our pets are more pampered and secure, and if pet ownership population continues to grow, we will see an increase in number of services dedicated to our pets, and continued growth of this multi-billion dollar industry.