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This is what networking is all about and your contact with your network should be as personal as possible.
For those of us on Internet juggling large mailing lists it is often hard to be personal with what you would call your network. To start with you should use a personalized email program (http://www.MakingProfit.com/mp/webware.shtml) to call your contacts (or subscribers) by name. This is better than "Dear Sir/Madam or To Whom it Concerns".
For good network contacts such as your qualified prospects you might want to consider a phone call. A follow up letter never hurts. That always gives you a chance to include a brochure and/or announcements.
Just what is Biggest Secret to Networking?
You want to know biggest secret to Networking and hardest part as well? Doing it! Do yourself a favor, set goals for yourself. Say to yourself, I will contact this many people this month. Keep at it until you reach your goal. The hardest part of networking just getting out there and doing it.
One Last Tip...
Being on Internet and using email this is no easy task for cold calls either. With such words as Bulk Mail, Flaming and Spam you need to step (or "key") softly.
My suggestion to writing "cold calls" is rather than send them any advertising, take some time, use their name (including subject heading), and invite them to visit your site for a free offer or to use a free service. Don't try to sell then anything and remember to eliminate any signature file lines you may have attached.
As with any unsolicited email always comes a risk and a warning. No matter how clean (of advertising) it is it can still be considered spam, but goodness knows then just about any email today could be.
Align your messages with your targets. Don't send your message out to just anyone, and never, ever send advertising. Make your invite and leave it at that. If they visit you and like your services they'll let you know. In my judgment, anything else is far above risk it is worth.
This can be a "nifty networking tool" if used responsibly, moderately and properly. Be sincere, be personable and don't sell!
William "Wild Bill" Montgomery President, GreatDesignz.com