THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using analogy of doodles in previous section, average person can actually network with up to 90,000 people! Even factoring in overlap, one can still probably network with 50,000 people through their own circle of influence!

Simply amazing, isn't it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable amount of influence. Take advantage of this fact. Make darn sure that every person within your own circle of influence KNOWS that you are in business for yourself, and make sure they understand what your business offers.

When your friend is asked to make a referral, they will recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go directly to their friends and say "Hey, I have a friend who just started a business. If you are in need of what he offers or you know someone who will need his services, would you please give my friend a call or make referral to his business?"

If you can get even a portion of people in your own circle of influence to actively refer your business, then you have built foundation to build an advertising campaign even more effective than average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers with their television advertising dollars. You now have knowledge to reach 50,000 people without spending a single penny

L = Levity Can you take it lightly when a prospect rejects your offer? You will be turned down much more often than not, you know. That’s just nature of sales. It always has been, always will be. It’s nothing personal, my friend. Really, you must internalize fact that no one is rejecting you. A prospect isn’t ready to take advantage of what you’re offering? It’s no big deal. Just remember, some will, some won’t, so what, someone’s waiting. Don’t even think about letting it affect your self-esteem!

I = Introspection We must all take a good, hard look inside our own selves to discover what is holding us back. No one, but no one has power to control your thoughts. It is worth all effort necessary to get your thoughts in alignment with what you want to believe. It’s not so easy, because society is constantly telling us what and how to think. It takes courage and a strong commitment to oneself to keep reins on our own thoughts. Thought is everything. Make no mistake about it. Read, meditate, affirm, visualize, don’t give up, and then do it all over again. And again and again…..

N = Nurture Nurture yourself. So you want to be your own boss, eh? Make sure you’re working for a reasonable and decent person. You wouldn’t stand for it if a “regular” boss called you an idiot and told you horrible things. So, please, don’t ever do this to yourself. Treat yourself with same dignity and respect as you would expect from a terrific boss. By same token, hold yourself to same standards of performance and accountability that any responsible employer would. You wouldn’t expect your boss to stand for it if you decided you just didn’t feel like showing up for work, right? Would a “boss” allow you to sit through TV reruns while there was work to be done? We both know better than that.

E = Evaluate What’s working? What’s not working? Make changes, modify, tweak, but don’t give up. Do you remember first time you tried to drive a car? When you slammed on brakes instead of coming to a nice, smooth halt, did you jump out of driver’s seat and cry out, “I give up! I can’t do this!” No, of course you didn’t. And analogy is really not that far-fetched, is it? Building a successful home business requires commitment, attention, patience and, yes, a healthy dose of discipline. Come on, you can do it! The rewards are tremendous!