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Dump cotton woolly fluff. Get your customer’s brain to go scrambling like an over-enthusiastic pup after a Frisbee. Once you have enough WHY factor built into what you’re selling, everything else is just clip, clop, fall in place stuff.
Be an Accountant, Do an Audit *****************************
Look at your communication. Like reeeeeeeaaaaally look at it! What about your website? Does it answer question WHY straight up? And does it do it on first page? How about your brochure? Does its headline make it a cinch for dustbin land? What about your speech? Do you have enough beds to compensate for your lack of WHY?
I could go on, but I suspect you get message.
Be merciless. If WHYs don’t stack up, dump communication. Or chop and change it till it does.
Finding Right Level of Why Power ***************************************
If you noticed, Mum actually answered my WHY question. She just didn’t answer it to my satisfaction like Dad did. Herein lies a subtle, yet formidable difference.
It’s not enough to simply have WHY question answered. It’s got to be most ‘Rambo in your face’ answer, or it will bounce higher than a defaulting cheque. Let your WHYs loose on each other, and let only one with most testosterone come out shining.
Aristotle -- Man, Was he Smart or What? **************************************
All communication must lead to change.
That’s what old wise man said over 2300 years ago. Not some or most communication.
All.
Yet we are dealing with customers that inherently detest change. WHY is only motivator that allows them to make that shift. Change is still a scary word, but at least justification sits nicely in their cranium.
In fact, if you look closely, even a WHAT question like, What’s in it for me?, is really a "WHY" issue. All it is saying is ‘Why should I pay attention?’ Give your customers WHY factor and their buying sprees will reflect nicely in your growing bank account.
This is simple, down to earth advice. Yet it represents one of most powerful psychological triggers why people buy. WHY on earth would you ignore it?
****************************************************************** Have you seen a customer back out of a deal at very last minute? Do you know specifically why that happens? Learn power of psychological marketing strategy and predictability of human brain, that goes back thousands of years. Go to http://www.psychotactics.com
Sean's background includes the different facets of communication: He has worked in crafting TV Commercials, graphic design, cartoons and web design among other communication. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner.
Sean has developed a system called Psycho Tactics. PsychoTactics unlocks the working of the human brain and radically tweaks the way you think and act about your business.