#6 Personal hygiene - Brush your teeth or use a breath freshener. I've met people at networking events whose breath would bring down a rhino at fifty feet. Avoid drinking wine or coffee; they can make your breath sour. Stick to mineral water or a soft drink.

#7 Watch out for perfume - Both men and women, strong scents can be overpowering.

#8 Name badges - They'll probably hand these out at event, however consider having your own produced. They're not expensive to produce and it means you can ensure that what's on badge is what you want. (Conference organisers often get details wrong on name badges) Pin badge on your right lapel - it's easier for people to read. The majority of people shake hands with their right hand. As you lean forward to shake hands, it means that other person can read your badge easier.

#9 Go with a partner - Take a friend or one of your team to a networking event. While you're there, alternately separate and come together. When you see your partner with someone or a group, walk up and let your partner introduce you. Your partner will introduce you using a pre-agreed benefit statement. Something like - "This is my friend Mary Smith - she helps business people find more customers by improving their networking skills." It's then easier for you to make more contacts.

You have to sound like someone your prospect would like to do deal with.

Appeal to emotions - Human beings are 100% driven by their emotions so that's what you have to appeal to in any of your promotional materials. Use words like - "feel" - "You will feel less stressed when you follow this program"

Action - They're must be a call to action - tell reader what to do now and offer an incentive - "Phone now to receive early bird discount" - Return enclosed form today to receive your FREE gift."

Signature - Signing each letter by hand (in blue ink) will increase your chance of a successful response. Depending on numbers, this may not always be possible so use best software you can to make your signature look realistic.

P.S. - Include a P. S. after your signature, something that will "tease" reader to read text. People will look at a letter headline first - they'll then go to bottom of letter to see who it's from. They'll then read P. S. and that should encourage them to read body of letter - "P. S. The free report will be sent within two days." They're obviously encouraged to read letter to find out what free report is all about.

Remember rule of seven - one letter won't do it, you'll need to send at least seven over a period of time.

Treat your reader with dignity, respect and courtesy. The trick is in not making a sales letter sound like a "sales letter." It needs to come across like a personal message to individual. If they feel that you understand them and care about their situation then they are more likely - to bring their business to you.