Marketing: Network marketing

Network marketing

Written by Krishnaveni

Continued from page 1
Confidence - Speaking repparttar

truth gives you a lot more confidence than otherwise. You are doing a service to repparttar 120589

customer if you are giving them repparttar 120590

best deal. When you make repparttar 120591

next call, let repparttar 120592

customer speak. Do not be afraid that repparttar 120593

prospects will refuse your offer if you let them speak. Commitment - Once your goals have crystallized, set out to achieve. Dreams and dedication are a powerful combination. Believe me you will not see repparttar 120594

paychecks coming for quite some time. Nor will all your leads be reachable. But you can still do one thing. Stay committed. Consistency - In your business you find yourself talking to voicemails half of repparttar 120595

time. The emails to half of your prospects return with angry replies. The key here is to be consistent without being annoying. The reason why lead providers are in business is that there are people out there ready to buy what you are selling. Clarity - Be clear in your objective, in your words and in your actions. The customer gives you ten seconds to make your point. If you do not, rest assured he/she is peeling potatoes and waiting to hang up. Customer - You and I are in business because we have something to offer that repparttar 120596

customer needs. If he does not, then he is not your customer. You have hundreds of leads to follow up. J. Paul Getty said, "I'd rather earn one percent off repparttar 120597

efforts of 100, than 100 percent off repparttar 120598

efforts of one." After all everybody is interested in something. The major motivator being money in most cases. Sell them what they want, or convince them that they want what you are selling. First you have to pay, then their dreams will make them stay.

Is your marketing strategy working - tell-tail signs to consider.

Written by Frank Williams

Continued from page 1

► Rising field inventory - On repparttar surface your marketing strategy looks good. Monthly sales numbers are met, growth rate appears on track, and then sale figures drop off a cliff. What happen? A closer look finds field inventory trending up. This is a bad sign. Bloated field inventory wreaks total havoc within repparttar 120588 organization. This false demand disturbs repparttar 120589 MRP balance, incorrectly states growth rates, and usually requires months to clear. The soft costs associated with this problem are staggering.

Product should not be considered sold just because it is placed in your distributor's inventory. Product isn't sold until a customer buys and then wants to buy again. Many companies believe their marketing strategy is working because distributors are placing orders. Distributors place orders for a variety of reasons. Special volume discounts, end-of-month rebates, fear of losing repparttar 120590 line, aggressive regional sales people, etc. motivate distributors to place orders - sometimes taking more inventory then their selling rate dictates. Objectively tracking field inventory levels, and ensuring they these levels match regional or local demand is important. If field inventory is building your marketing strategy is in trouble.

► Customer confusion - Two points to consider: 1) your customers don't understand why your product or service is better than your competitor - forcing your customer to immediately think price and commodity for your offering; or 2) your customers don't realize repparttar 120591 depth of your product or service - in some cases buying one solution from you and another from your competitor when you could easily supply both. Either of these scenarios indicates you marketing strategy (message) is not working. And that means lost business, and lower market share.

► Fault lies with repparttar 120592 sales force - whipping repparttar 120593 sales force harder, in repparttar 120594 longer term, won't gain market share and create leadership. Marketing is supposed to create opportunity for sales. If each week produces ‘wood-shed' discussions with sales people because they don't meet sales objectives, you should be looking at repparttar 120595 marketing strategy.

Don't delay. Honestly review your marking strategy on a continual basis and you will greatly increase your success factor.

Frank Williams is a marketer. With many post graduate courses in management, leadership, marketing and technology to his credit, Williams is a widely respected speaker, author and technologist. He has significant knowledge in marketing strategies and is the founder and CEO of Global Marketing, Inc. - a leader in business, marketing and sales consulting

Other valuable articles can be found at: http://members.cox.net/glmarketing/glmarketing/index.htm

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