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"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushes readers away.
Simply, for person you are looking for, hype is a no-no. There are many hypey ads out there promising moon, but kind of people that are attracted to that ad are not who you are looking for.
Trust me on this one, been there done that. The only people you will attract are short term "lottery heads" that think they won lottery. Try hype, you will find out like I did.
Watching WI-TV in MLM.
7) Think -- WI-TV.
Get them watching TV, of sorts. Think, "What Is The Value ?" In your ads, you must put value to reader in it, and also what they will get out of your offer. People want to know if what you have to offer will increase, expand, enlarge, and empower their life.
All are a direct result of Value. Keep it in MLM Recruiting ad and create VALUE in minds of your readers. And that will determine a LOT of response ratio of your ads.
8) Understand Rule of TRASH.
Simply, youíre going to get TRASH calls. People who are just kicking tires, and not interested in what you have to offer, and that goes with territory. If you are running ads and expect all calls to be interested.
What planet are you from? Probably 30% of your calls will be TRASH calls and you just smile and move to next one.
TRASH is one of those pain in rears about running ads, and yes, you can put a very focused ad in that will get rid of most, but you still will always get tire kickers with every ad. Sift through them and move forward to next response.
Impact in MLM Recruiting, not just Inform.
9) The Rule of Impact.
You want your Home Business headline and copy to IMPACT and gain their attention. There is a training we do called "The 10 Hottest Impact Words for Classified Ads." It is on our site.
I would suggest you look at it. Impact is a secret that will triple your response on ads. Impact, donít Inform, and you will get a much better response.
10) The Rule of Loss.
The fear of loss is an incredible motivator in ads, and can explode your calls. Don't be afraid to use it. People will move twice as quick for loss then gain. It is human nature, and works all time.
Again, there are questions and phrases that can create an enormous fear of loss, and compel people to call your ad. Use them effectively and often, and your response will EXLPODE!
These are 10 Rules of Response for MLM Recruiting Classified Ads for Network Marketing Recruiting. Learn them, use them, and master them to create responses you want and understand ones you don't want.
Mastery of MLM Recruiting in MLM Classified ads is key...
doug Firebaugh / PassionFire Intl http://www.passionfire.com
© 2005 PFI / all rights reserved
Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month read his training ezine. He spent the last 7 years traveling the world speaking and training on Success. He lives in Birmingham Michigan, and you can receive a FREE subscription to his training ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html http://www.passionfire.com