Continued from page 1
Names are only
beginning of
personalization features available, though. In addition to full, first, and last names, some autoresponders let you add e-mail addresses, dates, or an ad category. The best even correct
capitalization in your leads' names, giving your messages a much more professional look.
---------------------------------- Track Your Leads ----------------------------------
Get even better results from your snowballing list of leads by experimenting with follow up content and timing. Your experimentation will be much more successful if you have access to proper statistics.
Only use a follow up autoresponder that offers detailed lead statistics. Look for live, graphical stats that show your incoming leads broken down by day / week / month, all of your active leads, and leads who have requested removal from your list.
---------------------------------- Broadcast Tailor-Made Offers ----------------------------------
To get more bang for your holiday buck, look for an autoresponder that also lets you broadcast extra e-mails to all of your leads. Some even allow you to send tailor-made offers only to leads who meet certain criteria.
For instance, send everyone who's been on your list for a month a special discount. Or, notify all leads interested in a certain product when a new shipment comes in.
Follow up messages keep leads warm. Use periodic broadcasts to convert them to sales!
---------------------------------- Prevent a Crummy Christmas ----------------------------------
Businesses of all sizes have seen their sales grow by leaps and bounds because of automated follow up. Implement your follow up strategy now to make
best use of holiday leads! Then, enjoy
season - your autoresponder is following up for you!
------------------------------------------------------ Beka Ruse is
Business Development Manager at AWeber Communications. Find a free article archive, and more about automated e-mail follow up at: http://www.aweber.com/a/p$PUBLISHER_ID/lhs.htm ------------------------------------------------------
References: Sydell, L. (2001, October 23). Holiday Online Retail, National Public Radio's Marketplace Covert, J. (2001, October 23). NY Fashion Designers Launch Bid to Revive Holiday Sales, Wall Street Journal

Beka Ruse is the Business Development Manager at AWeber Communications. Find a free article archive, and more about automated e-mail follow up at: http://www.aweber.com/a/p219/lhs.htm