I'm about to offer shortest and most concise book review Ive ever written. "Net Words" by Nick Usborne. A great case is made here for importance of text on web and why it is critical to make your NET WORDS more focused as well as need to speak with a unique "voice" on internet. Corporate doublespeak won't compel anyone to buy from you. TEXT written in an engaging manner without wasted words is what WORKS online. Buy "Net Words" and read it if you hope to have even slightest chance of success on web. Usborne laments lack of respect paid to words in online copy and makes a solid case for hiring professional copywriter for business web sites. I think he missed though, in making a case as strong as he could by failing to emphasize role of search engines in making text so critical to all online business owners. I suppose I knew when I decided to review book that Usborne would be "Preaching to choir" when telling me, a search engine optimizer, about importance of words on web. You may have noted that I agree heartily with idea of "Creating High-Impact Online Copy" as "Net Words" subtitle recommends.

Usborne provides examples of strong and effective words as effective sales tools, as you might expect from a copywriter. But I don't think he makes nearly enough of a case for words as he could had he emphasized more on their role in attracting traffic to your web site in first place.

Net Words is a quick read making a very important point that all online business can benefit from. I believe I'll approach Usborne to add a couple of chapters from yours truly on how important those words are to search engines.

*Answering Emails

If you are in affiliate programs, write and save a welcome email for each program. As you are notified of new members, go to your saved welcome messages, change name and email address and click send. This is much more efficient than writing a new message for each new member.

Have email folders for organizing your emails. If they do not require an answer you can then just put each one into it's proper folder. If they do require an answer, then drag them over to their folder after you answer each one. Of course, you want to save them to floppy or CD before distributing in folders. I have folders, for ad swaps, ad sales, subscribers, new affiliate members, affiliate sales, contacts, feedback, resources, sales made from my website, etc., etc. Each of these folders also has a floppy or CD backup.

*Website Additions

If your webpages are uniform, it is easy to make a new page. I just go to an existing page, copy whole page, paste it into new page, change wording that needs to be changed and page is finished.

I also use this method with sections of pages that I need. Copy part of code that you need and just paste it into place. This saves countless minutes of typing!!

These are just a few of things that work for me. I realize that they might not work for everyone. If you have your own method that works for you, that is great! One method definitely does not work for all, but if you are looking for ways to get your business organized, these ideas might work for you!