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The value of trust in a negotiation cannot be overstated. Most people are fair minded and reasonable. They respond well to respectful treatment and to having their concerns heard. If
seller feels that
buyer and agent are acting with integrity, their attitude will be much more cooperative. Contract negotiation is a sensitive area, and anxiety can be high. The buyers may have had an unpleasant past experience with buying a home. The seller may be under pressure, with future plans at stake. Acting with integrity does not mean that all "cards have to be put on
table." It is not proper to discuss personal issues that affect
buyer, such as your financial ability or urgency to move in. It is valuable to develop rapport because trust increases your leverage. Here are ways:
Listen and understand what
seller has to say.
Express appreciation for
seller's home, gardens, decorating.
Respond within a reasonable time to counter offers.
Reassure
seller of your ability to close.
Reveal some personal information about yourselves.
Finding common ground with
seller can be a very powerful tool in
event of multiple offers. I can think of several instances in which sellers selected their contract for very personal reasons. (The family reminded them of themselves when they moved in with young children years before. Or, they were both of
same religion. Or,
new owners would care for their gardens.)
Understanding your leverage
The more we can find out about
seller's needs,
better chance we have to find solutions to negotiation hurdles. We will be able to offer information or concessions that appeal to
seller's deepest concerns. Obviously, if
house has been on
market for 300 days, you have a lot more leverage than you would with a brand new listing. If their time frame is immediate, and you can meet it, you have some leverage. If they have multiple offers, you have very little leverage!
How much under list price should you offer?
Buyers usually offer less than list price, unless it is a strong sellers market. There is no standard percentage "under list price" that can be used. A market analysis will show recent sales for
neighborhood, which is
best way to establish
offer price.
It is usually counter-productive to offer so low that
seller will automatically reject
offer. This will set a negative tone, and may result in an emotional response from
seller.
What if we have a multiple offer situation?
Occasionally
seller receives more than one offer on their property. The Austin Board of REALTORS® has a policy that allows two options: disclosure to all parties that multiple offers have been received, or disclosure to no one that there are multiple offers. We prefer disclosure to all parties. However,
listing agent and seller will make
decision as to how they will handle offers. By simply disclosing that there are multiple offers, they are not "shopping" your contract. Shopping occurs when
seller discloses
terms of an offer to induce a buyer to submit a better offer. This can result in major distrust of
process by
parties, and
likelihood of loss of
buyers.
Usually
procedure is to notify each party that multiple offers have been received. Each party is then given
opportunity to raise or adjust his offer by a certain time. After that time,
seller is free to review all offers and choose one to work with. They are not obligated to choose
"first" offer that came in. The selected offer may be countered, or accepted as is.
By: Roselind Hejl www.weloveaustin.com

CRS Top 25 Agents in Austin Texas - Austin Business Journal