2. Headlines. Especially bold, concise headlines that sum up paragraph to follow.

3. My name. Those of you that already use these nifty software programs that insert my first name every so often must know how well this works. It's kinda like ol' brain says "Hey, they must have written this just for me. I'd better read it!"

4. Bulleted or numbered lists. You are giving me a list of all wonderful benefits of your great product or how to get from "A" to "B" step by step. Please use a bulleted or numbered list. It is easy for me to scan your list and see if it pertains to my interests.

5. Emoticons. Yep, those cute little pictures that tell me you just made a funny :o) or maybe you are pulling my leg a bit ;-). Even ones that tell me you are mad as heck about this :^( . They all draw my eye.

I hope these little hints will help you catch not only my attention but also all my "Average" kinfolk out there.

Sell Back End Products. As long as your ezine supplies helpful information, you can actually pitch your sales talk softly between lines. As long as your ezine is not 99% ads, you can use it to plug any product or service you sell. If you don't have your own products/services, you can plug affiliate programs you may be involved with as well. Just try to keep everything you promote related to theme of your newsletter. If your ezine is health related you should only include health related products to keep it on topic for your target market. As you run sales or specials you'll also want to make your subscribers aware of them. Remember, your ezine is a marketing tool; use it as such.

Drives Traffic. There are millions of websites out there, so what's going to bring me back to yours? An ezine, of course! By emailing your subscribers a newsletter which always includes a link back to your site, you're reminding them to come back again and again -- driving traffic on a consistent basis. How many times have you gone to a website and signed up for their ezine and forgotton about site? I know I have, but when their ezine shows up in my mailbox it reminds me of how much I enjoyed their site and usually results in my re-visiting. This is POWERFUL STUFF.

These are just some of reasons why you need to be publishing an ezine. A website needs a newsletter and a newsletter needs a website. They just go together like Peanut Butter and Jelly. One without other is a weak link in online marketing chain. Don't underestimate importance of your very own ezine. As your list grows you'll have a very powerful marketing tool on your hands, one you can sell to again and again!