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2. Headlines. Especially bold, concise headlines that sum up paragraph to follow.
3. My name. Those of you that already use these nifty software programs that insert my first name every so often must know how well this works. It's kinda like ol' brain says "Hey, they must have written this just for me. I'd better read it!"
4. Bulleted or numbered lists. You are giving me a list of all wonderful benefits of your great product or how to get from "A" to "B" step by step. Please use a bulleted or numbered list. It is easy for me to scan your list and see if it pertains to my interests.
5. Emoticons. Yep, those cute little pictures that tell me you just made a funny :o) or maybe you are pulling my leg a bit ;-). Even ones that tell me you are mad as heck about this :^( . They all draw my eye.
I hope these little hints will help you catch not only my attention but also all my "Average" kinfolk out there.
Wonder Wyant is a retired carny and the editor of "Geeks, Freaks and Bamboozles", a free ezine about both the carnival she retired from and the one she retired to. Subscribe free at mailto:email@example.com Or visit http://welcometothefair.com