Of course there are still plenty of other ways to drive traffic to a website. Carefully planned, page-by-page keyword optimisation will work but it takes time and effort and if you’re paying someone to do it, you won’t see results instantly.

But is all this really such a problem? Search engine marketing has always been a cat and mouse game. If you believe media cold winds of change have arrived and easy to get website visitors have gone and gone for good. However many successful website owners will know there never were any easy website visitors, only focused ones that would convert into something useful.

The real question is: how does all this affect average small business website? My experience is real enemy here is fear. Many website Owner’s have worked hard to make their websites successful and they’re terrified that in one swoop all their efforts will be worthless. Should they be worried? If they’ve developed a broad holistic search engines strategy then probably not. But if they rely on their visitors from dozen of links pages they may have a problem and their businesses may suffer.

So how do you go about getting a SEM strategy? It needn’t be anything complex. Nor even anything you even need to write down. You just need get it straight in your mind how you’re going to approach problem of getting you site a good listing on search engines.

Are you going to ask someone to do it for you? Are they prepared to tell you in detail how they will go about task? Will you be doing work yourself? How will you learn what needs to be done? How much time do you have?

These are all questions you need to be thinking about when developing your SEM strategy. The most important thing is knowledge. Whatever method you choose to carry out this vital task you will need to have some understanding of subject. There are several websites such as Search Engine Watch, or Search Engine Guide, who have extensive resources to help you develop your strategy.

Need an SEM Strategy? Maybe you don’t but you’re web business does. Whatever happens things are going to get a whole lot tougher in race to get visitors on your site and a well considered SEM strategy will give you a fighting chance.

They don't explore high value keywords in their market or niche.

Why do that?

Well if you knew what more profitable keywords and terms are, you can write content and these words can be displayed. Google Adsense will then look at your page content and work out what to display.

You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to loans or adverse credit to bad credit.

Also sites tend to use one format and one position for ads.

Test, test, test

Try different layouts and work out which ones work best for you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords but best for you would be either Google Adwords program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent wheel there is a whole book on Adsense written my friend William Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense income.

Once you've got it right, you can look forward to a check every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to Google coin.

Are you using both sides!

Good Luck!