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They don't explore high value keywords in their market or niche.
Why do that?
Well if you knew what more profitable keywords and terms are, you can write content and these words can be displayed. Google Adsense will then look at your page content and work out what to display.
You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to loans or adverse credit to bad credit.
Also sites tend to use one format and one position for ads.
Test, test, test
Try different layouts and work out which ones work best for you. You may be surprised.
Test, test, test
There are several tools that can help you identify keywords but best for you would be either Google Adwords program or Overture view bids tool.
Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!
A Win Win situation!
Again, like most things rather than reinvent wheel there is a whole book on Adsense written my friend William Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense income.
Once you've got it right, you can look forward to a check every month from Google.
Check this out here:
So there you are, there are two sides to Google coin.
Are you using both sides!
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.