How can you get this credibility?

Well, take this next fact as online marketing "gospel," for many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you one of most powerful opportunities available to tip buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute.

Which do you trust more, ads or articles? Most people will choose articles hands down. Why? Because articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.

Most of us grew up in a culture which says we can believe and "trust" what appears in standard "news" or "information" format. In other words, if it appears in print, then we can believe and trust author.

So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!

Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.

Publishing articles literally lets you fly under their advertising "radar defenses."

So remember these points when deciding whether or not to use articles to promote your business:

1. Few things create as much trust and confidence in minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.

2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust "news."

3. An article, or series of articles, will differentiate you from competition, who bombard people with nothing but sales messages.

4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.

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This is huge. Through trial and error you can test effectiveness of your ads. Over time you can gradually improve pulling power. Eventually you’ll have a set of ads that work really well.

More sales for less money.

To get there you must key every ad and keep careful records of results each produce. Run two ads every time you advertise in any given media. Compare results and go with winning ad.

Then write another ad and put it up against your winning ad or control. If it beats your control then use it instead. Keep refining and testing.

This is an ongoing process. Markets change and ads loose their effectiveness after a while. To have a top-notch marketing campaign you must be constantly improving your ads.

To Your Prosperity