Need MORE TRAFFIC to your website or affiliate links?

Written by Jim Edwards

Continued from page 1

How can you get this credibility?

Well, take this next fact as online marketing "gospel," for many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you one ofrepparttar most powerful opportunities available to tiprepparttar 137213 buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute.

Which do you trust more,repparttar 137214 ads orrepparttar 137215 articles? Most people will chooserepparttar 137216 articles hands down. Why? Becauserepparttar 137217 articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.

Most of us grew up in a culture which says we can believe and "trust" what appears inrepparttar 137218 standard "news" or "information" format. In other words, if it appears in print, then we can believe and trustrepparttar 137219 author.

So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!

Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.

Publishing articles literally lets you fly under their advertising "radar defenses."

So remember these points when deciding whether or not to use articles to promote your business:

1. Few things create as much trust and confidence inrepparttar 137220 minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.

2. Articles establish credibility quickly because, right or wrong, we've all been trained to trustrepparttar 137221 "news."

3. An article, or series of articles, will differentiate you fromrepparttar 137222 competition, who bombard people with nothing but sales messages.

4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.

----Click Here ==>

Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link! Click Here ==>

Broadcast vs Direct Ads

Written by David A. Wells

Continued from page 1

This is huge. Through trial and error you can testrepparttar effectiveness of your ads. Over time you can gradually improverepparttar 137051 pulling power. Eventually you’ll have a set of ads that work really well.

More sales for less money.

To get there you must key every ad and keep careful records ofrepparttar 137052 results each produce. Run two ads every time you advertise in any given media. Comparerepparttar 137053 results and go withrepparttar 137054 winning ad.

Then write another ad and put it up against your winning ad or control. If it beats your control then use it instead. Keep refining and testing.

This is an ongoing process. Markets change and ads loose their effectiveness after a while. To have a top-notch marketing campaign you must be constantly improving your ads.

To Your Prosperity

Author of The Mortgage Broker Book. An Insiders Guide to Success for Ambitious Mortgage Brokers.

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