One of first things I go over with our students regarding our telephone script is that they must learn to listen, and I mean really listen. You can tell a lot about your customer just by hearing what they are saying. Also be sure you ask their name, and then use it now and then. Don’t overuse their name because this can become very annoying. My philosophy is if I hate it, so will someone else.

Be sure to ask questions to encourage them to talk about themselves. Empathize. However, don’t do a lot of talking until you are sure you understand. Let them do majority of talking.

If you pick a certain time frame to make your calls, or do a certain number of calls in a row, try to say it a little differently each time. If you don’t you will start to sound stale, lose your happy voice and sound as if you are reading a script. So if this starts to occur, take a break, or stop for day.

As we discussed earlier in this article if your product is a high end one you will make several calls to establish a relationship. Once you have done this, and they remember who you are, introduce something new about your product. Keep a record of your calls, and details of what you discussed previously, so that you know where you stand when you call again. When I worked for a franchise company, I kept a record of every call that came in from franchisees or calls I made. First, my employer was amazed at amount of knowledge I had about franchisees at my fingertips, and more important franchisees felt like they were only one, I knew them so well.

Using telephone can help you get repeat business. For certain products, you can call customers to see how they are doing with product. Maybe there are additional questions you could answer or problems you might be able to solve.

If everything is going well, you have a excellent opportunity to introduce your newest product, and hopefully, make another sale. This is also a great time to ask for referrals. Even if follow up call doesn’t pay off right away, you are building a relationship with this customer. Remember it is a lot easier to keep a customer happy than to find another one. Your follow-up also builds credibility with your customers.

Doing above will give your business a boost.

Copyright 2003 DeFiore Enterprises

Sample titles that sell: "Increase your Traffic and Web Sales Five Times in 30 Days," "Ten Roadblocks BetweenYou and a Real Life," "Cold Calling: The Reverse Selling Way," and "Speak Like a Pro For Profit." Notice benefits.

Within your book your chapter titles are also examples of headlines. These are so important to guide reader through your information in an organized, compelling style. They help focus your reader and make your book easy-to-read, a great selling point. Since your chapter titles evolve into your table of contents, make them stimulate your possible buyer to pay for your book right now. These are what my eBook calls "Essential Hot-Selling Points."

In one client's chapter "You're Having No Fun and it Makes You Sick" from a book on how relationships can be hazardous to your health, she offered these headings: "No One Told You? You Put Off Fun Til Later? He Healed Himself with Laughter! Are You Stuck in Muck? and Stretch Your Fun Muscles."

4. EZINES AND NEWSLETTERS

Just as with your chapter titles, every section of your ezine needs a headline. For instance, "Feature Article of Month," "Business Tip of Month," or "Publisher's Message." These are listed in your ezine's table of contents near top of ezine. They give your prospective reader benefit- driven headlines to attract them to read on.

6. WEBSITES

Since headlines are most important part of your home page and sales letters on your Web site, think about your site now. If you don't have headlines on your home page that lead your visitor straight to your product or service sales letter and order page, you probably have low sales.

Why will visitors buy from you? They certainly don't care about your bio, your mission or purpose. They won't stay if your home page opens with a large graphic. Your potential customers want to learn more about how you can solve their problem, and that demands dazzling, meaty headlines.

For an eBook, one author put this headline on his home page: Want to Know How to Add 200 New Subscribers Each Month?" This headline led Web potential buyers straight to his sales letter and links to where Online promotion product was sold.

For a Feng Shui Kit one client put this home page headline and link to her product sales letter on her home page: "Do you Miss Sacred in Your Daily Life? Rediscover it with "The Sacred Collection." In her sales letter she wrote more headlines and bullets for specific benefits throughout her sales letter.

7. LINK EXCHANGE

Reciprocal Web link exchanges are a win-win in business, since this is one way to optimize your search engine placement. When you agree with another Web site to exchange links, offer both a short and long version of your link. In longer one, be sure to place a benefit-driven headline with URL and a free offer. These annotated links stand out from crowd and give visitors more information to make a decision.

When you add zesty, power-packed headlines to anything your write or use to promote yourself and your business, you will attract your target potential buyers who evolve into buyers.