Remember it is all about getting noticed, we need to create ads that resonate on minds and hearts of our viewing audience. We need to focus on where people are going to first see our product/service to make an immediate lasting impact. To help promote impact in our ads we concentrate on methods create memorable responses. Our ads need to contain a benefit to viewer, and a strong visual vocal point. Good usage of colors and contrast can enhance their memory of ad.

Developing a repetitive campaign with a high-frequency of viewings is also beneficial to customer creating a mental relationship with our product/service. The law of “3” has long applied to visual and audio advertising. That is, if a target customer can read your message 3 times in a short period of time, or hear your ad 3 times, it will increase chances of them remembering product. When developing slogans, phrases, or any words that we will use in ads we need to use evocative words. Words that evoke a reaction from viewer, remove them from their current thoughts, and place them on your message. This type of product association can be long lasting, and can create word of mouth advertising such as, “Hey, did you see that ad?”

The most important part of developing an advertising campaign is to be consistent. If product/service can be recognized in numerous areas of placement through a consistent message delivery, it will become a part of consumers buying habits. Advertising can be very trial and error area, however crucial to any business. If we research, plan, and implement all fundamentals mentioned, then our advertising mix will turn out just right.

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