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BONUS TIP: These types of subheads also work wonderfully for *sales letters* and *proposals*. Experiment next time you compose a long letter --- try looking at it both with and without subheads. You'll definitely see difference!
<< Subheads Rule on Net! >>
When you're writing copy to be posted online --- either in an e-mail or on a Web site --- it's even more crucial to use subheads! People don't like to spend a lot of time reading online --- it strains eyes. Subheads help readers skim over your main points and pick up your ideas quickly. And if they're looking for a particular piece of information, subheads help them locate it faster.
If you're writing an e-mail that's longer than one screen length, try inserting subheads every two or three paragraphs, if appropriate. It only takes a minute, it helps you organize your information, and your readers will love you for it!
<< Subheads Add Interest >>
Even if your document is a white paper that's about as exciting as white rice, don't be afraid of using "sum-it-all-up" subheads to retain reader's interest and break up copy. Remember, you want people to be drawn to reading your master- piece --- especially when it's a formal document!
Examples: "Great Forecasts for Next Quarter," "Improvements Needed in Management," and "30% Sales Increase Forecasted."
So consider subheads your new best friend --- whether you're writing an e-mail, Web copy, brochure, or report!
Alexandria K. Brown, "The E-zine Queen," is author of “Boost Business With Your Own E-zine.” Sign up for her FREE newsletter that shows e-zine publishers how to write irresistible content, promote their services and products, and gain thousands of subscribers quickly. Subscribe now via mailto:EzineQueen-On@lists.webvalence.com