While traveling I have purchased handcrafted, Native American jewelry as gifts for my family and friends. I have been intrigued by fact that Native American Indians have handcrafted jewelry for centuries and are still making their jewelry by hand. In 1800's a Mexican Silversmith taught Indians of southwest how to use silver in their jewelry work. I realized that not everyone could visit and enjoy Southwest or afford much of Indian jewelry and handcrafted goods. As many know, handcrafted Indian jewelry can range in price from $2 to as much as $10,000 and more. Fortunately, I have found a wonderful source to supply beautifully handcrafted Indian jewelry from Southwest, at very affordable prices.

American Indian jewelry is crafted with just about every gemstone imaginable, including everything from Amber, Amethyst, Jasper, Opal, Tiger Eye and of course Turquoise. Turquoise has been mined and used as far back as 5000 B.C. Turquoise jewelry is as popular today as it has been for centuries. Turquoise is said to have many healing properties, which is one of reasons for its popularity and use in so many cultures, for so many centuries. All gemstones are said to have spiritual and medicinal healing properties. At Bearlanders Trading Co.com we carry a large selection of authentic American Indian jewelry, most of our Indian jewelry consist of many gemstones listed in this article.

www.BearlandersTradingCo.com is leader in affordable Native American jewelry. Bearlanders is currently offering every item at reduced prices and through month of July take advantage of additional 30% saving by using coupon code jly5x.

Sure, you can guess at it and draw a few conclusions such as “plural keywords convert better than singular keywords” or “using ‘the’ in a key phrase is more specific and targeted than using ‘a’”. However, these conclusions are just guesses. The only real conclusion you can draw from this case study is that you have to test EVERYTHING!

If one word or one letter can have that big of an impact in an Adwords campaign, then a similar change in your main headline or guarantee can have an equally significant impact.

The lesson here is to test, test, test. What should you test?

Test headlines.

Test guarantees.

Test bonuses.

Test colors.

Test sub-headlines.

Test your copy.

Test different prices.

Test layouts.

Test autoresponder messages.

Test your USP (Unique Selling Proposition.)

Test ads.

Test keywords.

Test policies.

Test images and graphic design.

Test deadlines.

Test navigation.

Test your checkout process.

Test font sizes.

Test payment options.

Test EVERYTHING!

Now, when you are testing a change, only test one item at a time. This part is critical. Testing only one change will help keep your results as accurate as possible. If you change 4 items at once and see a 1% boost in conversion rate, it is possible 3 items are helping and 1 is hurting, so your conversion rate boost would have been greater with just 3 changes.

The bottom line is this…

If you really want to take your website’s sales conversion rate to next level, you must absolutely commit to a focused and long-term campaign of testing and optimizing every aspect of your site. You never know when a small change is going to give you huge results!

Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce & Website Conversion , he's an in-demand speaker & consultant.