Nation Branding and Place Marketing - The Place

Written by Sam Vaknin

Continued from page 1

The value of knowledge (processed information) has fast risen to surpass that of classical (physical) goods and services. Information has some ofrepparttar properties of a public good (for instance, nonrivalry) - coupled with allrepparttar 143763 incentives of a private good (e.g., profit-making).

Thus,repparttar 143764 very nature of distribution had been irrevocably changed. The distribution channel,repparttar 143765 path from producer to consumer (in our case, from country to foreign investor or tourist, for example) is less encumbered by topography than it used to be.

Evenrepparttar 143766 poorest, most remote, landlocked, arid, and disadvantaged country can nowadays leverage air flight,repparttar 143767 Internet, television, cell phones, and other miracles of technology to promote itself and its unique offerings (knowledge, plant and animal species, scenery, history, minerals, cheap and educated manpower, cuisine, textiles, software, and so on).

The key to success is in a mix of both direct and indirect marketing. Nowadays, countries can (and do) appeal directly to consumers (ads targeted at tourists or road shows aimed at investors). They present themselves and what they have to offer, circumventing brokers and agents of all kinds (disintermediation). Still, they should not fail to cultivate more traditional marketing channels such as investment banks, travel agents, multilateral organizations, or trade associations.

With many ofrepparttar 143768 physical obstacles to marketing removed inrepparttar 143769 last few decades, withrepparttar 143770 very concept of "place" rendered obsolete, promotion emerged asrepparttar 143771 most critical facet of nation branding and place marketing.

Sam Vaknin ( ) is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He served as a columnist for Central Europe Review, PopMatters, and eBookWeb , and Bellaonline, and as a United Press International (UPI) Senior Business Correspondent. He is the the editor of mental health and Central East Europe categories in The Open Directory and Suite101.

Are PopIns better than Banners or PopUnders?

Written by John Iacovakis

Continued from page 1

Banner ads receive a click trough rate of 0.2% - 0.6% (some banner ads receive a CTR of up to 2%)

That means that if your PopIn ad receives a CTR of 2%, a 100.000 PopIn impressions campaign (avg. cost: $200,00) will bring 2.000 (targeted) visitors to your web site with a cost per targeted visitor of $0.10 only.

Targeted visitors are people that have clicked on your ad to visit your site. These are visitors that already have some idea of what your site offers and have come to look for more information.

Do a search on Google or Yahoo for PopIn Advertising to find companies offering this type of advertising.

Tips for a successful ad: Use a catchy headline, a dark background and offer something of value for free to motivaterepparttar viewers to click trough to your website.

John Iacovakis is an Internet consultant and has over 10 years of marketing experience. He is the owner of CreativeNet Online Advertising

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