You will have a SUBSCRIPTION to a particular piece of software that you pay for monthly. Now you get benefit of not paying hundreds out of pocket AND you get latest updates included in your subscription. Sure, they may make a buck or two more but you will have access to most recent features and you CAN CANCEL AT ANY TIME. Now, who has power? YOU DO.

An excellent way to market and an excellent way to buy.

Many companies embrace this concept because it's easier to sell, meets less resistance and is a much less costly way to market. They know that MORE PEOPLE WILL BUY THIS WAY.

Time now becomes their ally, not their enemy. The more subscribers they have more money they make. By way, power of subscription is how online companies end up buying huge media companies.

Will this new pricing model work for you? You will certainly benefit as a consumer but can you capture idea as a seller?

Take a look at what you sell with a new eye. Could you offer your clients a subscription for what you do? Could you start to slowly move in that direction on your pricing? One thing is for sure, selling by subscription is hot and getting hotter.

And it's an idea that will be around for a very long time.

Not if you do it with some style.

HOW TO DO IT

One of keys is to choose a product or service that COMPLIMENTS what you already do. Whatever your product or service is, think through what your customer is likely to buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and it might as well be you. Not only will you increase your revenue but you will encounter less sales resistance and show your customers that you are thinking of them.

Another method is to choose a product or service that CONTRASTS what you sell now. If you normally sell a business related product come back at them with a personal product

Why should they NOT buy it from you? You have proven yourself as honest and dependable; now cash in on that hard work.

DON'T BE AFRAID TO ASK

One final word. Your customers decided to trust you when they bought what you sell. Capitalize on those good feelings and ask them for their feedback on what you have in mind.

This is by far most powerful, yet virtually free, market research available in land. Use it wisely and your EXISTING CUSTOMERS will tell you both what they want to buy and when they want to buy it.

All you have to do then is step up, fill need, and go to bank.