Also, enhanced security against domain "hijacking" means I purchase all my domains through GoDaddy.

** Elance.com **

With an entire world of professional help available online, even smallest business can afford to hire out for just about any type of help you can imagine.

An online auction style site, Elance.com allows service providers to bid on your job and you select them based on price, experience, and feedback on previous jobs.

** Google **

www.Google.com still rates as Web's best search engine. When I need to find something online, Google usually produces exactly what I need to locate!

** Front Page **

Say what you want about Microsoft, but FrontPage html editor has served me well for last 7 years (and counting). Though I don't use more advanced features, I can always count on FrontPage to help me get web pages done quickly.

** Smart FTP **

Log on to www.smartftp.com and download a free copy of easiest FTP program I've ever used.

If you need to transfer files to and from a web server and you know how to use Windows Explorer, Smart FTP will enable you to upload files to web like a pro in minutes.

** Note Tab Light **

Perhaps my favorite tool of all.

Note Tab enables me to easily format text messages for my newsletters, manipulate html code and remove formatting from word processing documents. Log on to www.notetab.com for a free copy of "light" version.

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- You could end your ad copy with a testimonial. Use one or two of your customers' testimonials that is believable and includes specific results.

- You could end your ad copy with a free bonus. When you give them a free bonus it increases product's perceived value.

- You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off order right now.

- You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would.

The last thing your prospect sees in your ad can have a huge impact on what they do from that point. These are a few ideas to help you pull more orders by ending your ad copy getting them in buying mood.