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And it ensures you have a way to track all of your marketing activities to create greatest possible success for your business.
You need a marketing plan FIRST
The messaging part of your marketing plan is where your communications plan comes in. Once you have created a strong, strategic marketing foundation (which you will do as part of creating a marketing plan) you can determine a message strategy and tactics - this is your communications plan. And it most definitely can be a part of same document.
When I write marketing plans for clients, communications plan is part of marketing plan. The only time it is not, is when client has written their own business and marketing plans. But in those cases, I make sure I either get to review their plans or that I completely understand their business goals and strategy so I can develop a marketing communications plan to support them.
The success of your communications plan depends on it
If all you have is a communications plan, you are missing an important part of what it takes to make a business successful. A marketing plan is essential.
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com