2. Now, list all of excuses why this vision could never be a reality. This includes internal and external reasons:

External: -The economy is bad. -It’s a tough industry. -People won’t pay for this service.

Internal: -I don’t know how to run a business -I hate marketing. -Why would anybody buy anything from me? -I can’t make money doing work I love.

List them all, I’m sure, like my clients, you have plenty.

3. Now test your belief in these excuses:

-The economy is bad. “People are successful in so called “bad economies” all time.” -It’s a tough industry. “If other people can figure it out, I certainly can.” -People won’t pay for this service. “People pay for this service all time.” -I don’t know how to run a business. “I can learn how to run a business.” -I hate marketing. “Maybe I can get someone to do my marketing for me.” -Why would anybody buy anything from me? “I do have great ideas and examples of work I’ve already done.” -I can’t make money doing work I love. “I’ve never tried, so I don’t really know if I can.”

You just want to get past disbelief in order to generate next steps.

Bottom line, if you’re not willing to see possibilities, you won’t see obstacles and therefore you won’t be able to resolve them and move toward what you really want to do.

Unfortunately a lot of us live our lives according to beliefs, that once you break them down, aren’t realities. This is truly “big lie” and it’s time we all started creating our own desired realities!

Interest

The next step is get reader interested in what you have to offer. In this case, since you're applying for a job, goal is to get reader interested in you, right?

So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of top salespeople and qualities you possess that enabled you to become a top performer.

Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell hiring manager. Create enough interest to make reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back.

Desire

You've grabbed reader's attention and created interested, now you'll arouse desire by describing benefits company will get if it "buys" what you're selling (which is you). What are benefits of hiring you?

You've got a proven track record. You possess qualities that have made you successful in past and will continue to make you successful in future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation.

Fill in details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for job? Surely, there are several benefits you can use to sell hiring manager on bringing you in for an interview.

Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because hiring manger wants to meet someone who'd send such a creative cover letter.

Action

All that's left now is to get reader to pick up phone and call you. Don't leave reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within letter. It looks like this:

Here's What To Do Next…

Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me…"

Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you.

Some people will want to pick up phone and call you. Others prefer email. So give them multiple ways to contact you. That increases chance they'll contact you for an interview. And that's what you want, isn't it?

So there you have it, AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get phone ringing off hook.

Here's What To Do Next…

Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all details at: www.CoverLetterGuru.com

To Your Extreme Success, Robert A Phillips