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Now that you know what Google is looking for, you need to know what to put into these areas. As it stands, I have found out hard way that it is a must for you to use alt text and heading tags.
The text you need to insert into these areas would be most relevant search terms that surfers are typing into search engines that relate to that particular page. It's that easy! Not really but if you have not set your pages in this manner or if you are missing any one of combinations you might be loosing points from Google and other search engines page ranking system. There are plenty of tools on market that can help with page optimization. One of my favorites is Web Position Gold. Web Position Gold will generate pages that are automatically optimized. The program also has a tool called Page Critic which will analyze your existing pages and offer suggestions for better optimization. You can try program for free at http://www.nadmedia.net/store. If you have any questions about page optimization just give me an email, or read some of my other articles on page optimization at nadmedia.net. Happy page building!
Rob Wiley has spent the last 14 years serving the media industry in fields involving graphic design, marketing, website design and development. His experience has been shared with numerous businesses that have profited from his advice and skills.