Why don't you learn from my old mate down in creek? Old Platty Platypus puddles up all mud at edges of creek. This sends a cloud of advertising if you like to call it that and attracts Barramundi who support him by joining him to feed for FREE."

Oh for goodness sake Sam, you're just being ridiculous, how can that possibly relate to Internet marketing?

"OK" sighed Sam, "let me try and explain it in your convoluted terms. You have two things, a 100% optin e-zine and a great program, don't you?"

Yes Sam, I have, so what?

"If you run a simple little contest in your e-zine something like this: Lets say you give away a FREE Sponsor ad to a winner who subscribes to special marketing Newsletter that your program publishes and you run this contest in your own e-zine. Now what would happen?"

Without waiting for an answer Sam continued;

"You would find more subscribers would actually read your e-zine looking for various contests so they can advertise for FREE. Also they would all get benefits from knowledge they get for FREE in program's newsletter.

Also, when more people realise how valuable that new knowledge is, you will find that more and more will join with you just to get your support and training. Surely that makes sense to you now, hey! You don't think that I don't make use of FREE Ad contests do you?"

OK Sam, I'll give it a go. I just wish you'd pointed me in this direction months ago instead of leaving it till now. Come on mate you'd better take me home it's almost time for lunch. What words of wisdom are you going to come up with tomorrow Sam?

"None if we don't soon get home for lunch!" Sam always has to have last word.

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©2002Gordon Brownlie Gordon is an Internet Marketeer based in Australia. He specialises in helping fellow marketers earn an Income from a position of integrity http://www.opportunitiesforu.com mailto:gbrownlie@opportunitiesforu.com

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"Hey!", said Sam. " I thought you were supposed to be expert at marketing, you're missing a simple way to encourage your subscribers to at least skim through your e-zine.

As you know Gordon, even those who only skim through your e-zine will have a good chance of noticing an ad with a headline that relates to their needs.

You owe it to your subscribers who place their ads regularly, to try to ensure that as many as possible, skim through your e-zine, otherwise why bother encouraging them to place their ads even if they are free.

Here's what to do. Insert a different ad code each week so everyone needs to at very least skim your e-zine, to get their FREE ad. It won't affect those who don't place ads and it can only be a benefit to those who do because their ads have a better chance of being noticed.

At same time Gordon, you will probably get more entrants to your contest and in long run you will also get more of your readers to look at your program. Remember, you can only do best for your subscribers then it's up to them.

You'll have to excuse me now, Old Platty Platypus said he was going to try something new in his marketing techniques and I'm all for learning new tricks".

Who say's 'you can't teach an old dog new tricks!' O.K. Sam hurry up, then we'll head home for lunch. Sam always has to have last word.

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©2001Gordon Brownlie Gordon is an Internet Marketeer based in Australia. He specialises in helping fellow marketers earn an Income from a position of integrity http://www.opportunitiesforu.com mailto:gbrownlie@opportunitiesforu.com

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