We want our information fast and in bullets. We aren't particularly fond of graphics and noise, though photographs (particularly of human faces) will always be first thing to grab anyone's attention). Many people still must access through their computer at work, and they don't want music playing or other things to alert their supervisor that, yes, well.

Of course there are beautiful artistic sites out there, where you're happy to spend time it takes; in fact that's why you're there. But for information and purchases, we want speed.

6. HOW SHOULD YOU WRITE ON THE INTERNET?

At about 8th grade level. Not because we're dumb , but because we're busy. Most people read on Internet for speed and quick information. Save your long complex sentences and big words for specific venues where this is welcome. Work in bullets. Keep it brief. Be to point.

7.HOW DO WE WANT IT TO NAVIGATE?

Like a knife through butter, like a ship through a glassy sea. We want it handed to us on a silver platter. That is, make sure all buttons work, navigation is easy to figure out, it loads fast, and it's super easy to purchase things. Just click of a button! We expect to be catered to and to not have to 'work' at it. And have a good refund policy. Take credit cards and put PayPal on your site.

8.WHAT ELSE DO WE EXPECT?

We expect Internet to be inclusive. Use words like "we". Don't give orders as if you were an authority, or an expert, even if you are. Soften your tone, and don’t be excessively academic.

Sprinkle your web copy and articles with inclusive statements. Notice how I've used "We expect Internet to be inclusive," instead of "People / They expect Internet to be inclusive." I draw you right in. You like that, yes?

9.ONE LAST THING -- CATER!

If you have an international following, Put a time zone chart on there, and a currency conversion chart. Announce that you take money orders and bank transfers. Give a discount for Canadians, who will always ask for it. Do some reading about way other countries do things -- for instance, many more countries than not are used to bartering for everything. A fixed price to them is just starting point for a negotiation, so be ready.

10. AND LAST BUT NOT LEAST, HOW DO YOU LEARN HOW TO DO THIS?

Visit other sites regularly and read their copy, or hire a marketing service to write for you.

The workload of conducting an eCourse with hundreds or thousands of clients via a normal email client would be tremendous. It could easily become a full-time job to send messages, subscribe members, unsubscribe members, avoid sending duplicate messages, and so on.

All this is completely unnecessary.

There are several stand-alone programs that are designed specifically for electronic courses. However I do not recommend any of them right now.

This is because you can simply accomplish exactly same thing by using an inexpensive autoresponder instead of spending several hundred dollars on a customize software program.

Autoresponders are ideal for conducting eCourses because once autoresponder is setup it requires no daily maintenance from you. Ever.

Software that you run on your computer requires you to start software daily, import and export contact info of subscribers, process subscribe requests, process unsubscribe requests and other general daily maintenance tasks. Yuck!

A real drag, which is truly unnecessary.

Just keep in mind that you can load a series of sequential lessons or messages into your autoresponder, set frequency of communication whether that be daily, weekly, monthly, or quarterly and sit back and let your messages get communicated to your market.

Your autoresponder handles all tedious tasks for you.

The beauty of this is that whether you are communicating with one person or one million, daily workload to communicate with course participants is exactly same.

Zero.

Another way that you can implement eCourses or eSeminars is to tie your autoresponder messages in with multimedia formats like MP3 files, flash animation, and even live video.

You simply preload your autoresponder with instructions on where to access next lesson, set it and forget it.

Each day, week, month, or quarter your course participants will receive instructions and you will maintain regular communications with them. All on autopilot.

This is a win/win for everyone.

The choice to use email, flash, streaming audio or video is best decided upon your circumstances and your technical ability.

I strongly recommend keeping things simple. Stick to email autoresponders. However if you hate typing then instead of typing your course materials you can record information with an audio recorder such as All Sound Recorder.

That way you communicate same information with less typing involved. The downside is that all multimedia files will increase your monthly bandwidth far in excess of what will be accomplished through using just email.

So if monthly bandwidth is an issue stay away from multimedia. Especially if your web provider charges a premium.

Stick to simple email eCourses and you will be able to provide valuable information to your market and remain in touch with them, all while keeping your life as simple and stress-free as possible.

For free autoresponders that you can run from your own hosted domain check out http://willmaster.com

He offers both free and paid versions of his autoresponders. If you use AOL or a web host that prohibits custom CGI scripts your next best bet is to use one of remotely hosted autoresponders such as provided by http://besent.com and http://sendfree.com

Each of these solutions allows you to communicate as frequently as you wish and with very little administrative headache to all of your clients, not just those considered to be ideal.

And best of all this can be accomplished without need to hire a full-time staff, even if your clients number into hundreds of thousands.

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