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Here are two examples:
* So you're just a lawyer? Does that mean you have knowledge and insights into areas that will save me in legal complications later on and that you and your negotiation skills can actually prevent me from having to take people to court which will cost me thousands whether I win or lose?
* So you're just a helpdesk operator? Does that mean you can create information packs and training materials for me to make my products easiest to use and understand on market, and add even more value to each sale? Or that you can take over technical training for any of your staff who are frightened of computers, thereby boosting productivity, profits and satisfaction levels of my staff?
Long-winded resumes. The faster you get your message across more they will like you. About two minutes is maximum they spend reading an application - UNLESS you interest them. Learn secrets of good copywriting and your application and resume will be as compelling as a John Grisham page-turner.
Employers always see applications that only talk about APPLICANT and their skills, not how they will be of benefit to company. Your application needs to talk employer's language. If application simply talks about YOU, you've got it wrong.
The way to make sure you've got it RIGHT is to use words "you" and "your" in your application more than words "I" and "my". How much more? Five times more. (Hint: People like reading about themselves � so give your employer what he/she wants!)
Employers are sick of applicants that have little knowledge of company they're applying to. The more you know about a company, easier it is to get job. In fact, more you know about company, more you sound like someone who is there to help, rather than someone who's simply looking for a job.
I am a marketing junkie with a family involvement in the award-winning Spirit House Restaurant. I'm also a paraglider pilot to which people suggest I have a death wish but to me it's more of a life wish.