GoodKeywords from http://www.softnik.com/ is a great tool that allows you to quickly and easily find out how many searches are done on any keywords you like (including mis-spellings). It's free, and an invaluable resource! Lastly on search engines, is importance of smaller search engines. There are many benefits to smaller search engines, but most significant are that you get indexed more quickly, have fewer competitors, and can generate a solid amount of traffic for you. The huge engines (google, lycos, inktomi) and indices (yahoo, DMOZ) can take weeks to add your site, if ever, and always put your site against 1000's of others. While there is no guarantee that you will be included in a smaller search engine, you will be 'spidered' much more quickly. And while they may not have millions of searches a day, there is no difference between 1000 visitors coming from 1 source (say google) and 1000 visitors coming from 5 sources (200 from each of several smaller engines). An additional benefit of smaller search engines is that some (not all) have agreements with main engines so that their content is spidered by main engines - in essence giving webmaster a 'backdoor' into main engines. I hope that this gives you a bit of direction and hope as far as search engines are concerned. As I mentioned earlier, based on my own experience using information, I highly recommend Stephan Peirce's book on traffic generation. He WILL make a difference in your website's success.

Look for remaining 3 parts in this series on Multiple Streams of Traffic over next few days.

Giveaways can work very well as lead generators. When I gave away thousands of copies of a free booklet called "Six Steps to Free Publicity," it was safe to assume that anyone requesting it was a potential candidate for publicity- related products and services. The mailing list from that giveaway helped build my business.

You can also offer giveaways as a bonus for a certain number or dollar value of sales. For instance, Talisman Billiards Accessories Company in Thailand offers a free golf shirt for every offer over $70. "I do see a lot of people increasing their order to get free bonus," says Tony Jones, Talisman's general manager. The golf shirt would need a humorous imprint or some hard-to-find design relevant to audience to be considered newsworthy, so you'll need creativity if media coverage is among your aims. Put on your thinking cap for a giveaway with pull power!