MSI is a solid business principle that should be at very foundation of your company. Whether you sell others’ products through affiliate programs or have a service-based business that you operate yourself, find multiple streams of income to back up your primary stream.

Don’t know where to look? Try these!

1. Add affiliate products to your site (or start a new site and offer them there).

2. Produce your own ebook, software product, or automated service that can be created once and sold over and over with little effort on your part.

3. Find others to partner with. Bring a combination of your products/services to market and give yourself twice as much income for half as much work.

The Same or Different?

Should you aim for adding MSI that are similar to your current offerings or different? There are pros and cons to each. You’ll need to examine both sides of story and make that decision for yourself.

While products/services that are similar can be added to your current marketing plan more quickly, those that are different allow your company to expand and reach more target groups. Similar products/services integrate easily into your current business strategy, but different products/services help you achieve more security. The "correct" decision is one you can make according to your situation.

Regardless of whether you decide to go with products or services that are similar or diverse, affiliate or your own, give some serious thought to shoring up your finances through multiple streams of income. When you do, you can be rest assured knowing your future is secure.

Diane C. Hughes * ProBizTips.com

Then, in month or so before changeover, it began communicating on several fronts. It held information sessions with employees, it sent each employee an information package, it sent out a special edition of its newsletter, it offered in-house computer programs for calculations and enrollment, and it offered appointments with benefits personnel if employees felt they needed individual counselling.

Employees got information in several formats, and at several different times, greatly increasing odds that most of them would make informed decisions.

The odds that they would understand their choices went up because of different learning styles. And, needless to say, their ability to learn varies from time to time.

Some people learn best by reading (and you may be one of them since you're reading this article). Others may learn more effectively by listening, while yet others do best when they act in some way (like using a computer program).

Similarly, you may not be receptive to new information about a benefits program right now because you're focused on an important meeting later today. Or perhaps you'll be more interested in subject after you talk with a friend and colleague at lunch tomorrow.

By using multiple channels and multiple times, we provide our readers/listeners/participants with several different learning options. That, in turn, means we increase odds there will be a time and method that's optimal for them.