Outsourcing allows companies to focus their resources and control their head count. This form of operations allows company to hand over full responsibility for outsourcing function within clearly defined management guidelines and then monitor performance. When you break down costs of a full marketing department internally, versus cost of outsourcing with an external partner, business case begins to tip in favor of not allowing “Context” to conceal “Core.” The following elements would be common to build out a high-quality and stable relationship in a typical small organization with gross sales revenues of $20 million.

Annual Salaries for a full marketing department and programs can cost approximate $1,350,000 annually vs. $1,050,000 to outsource same or better activity.

Consider example of a high performance marketing partner that offers you results, flexibility, and reduction in staff and overhead. Companies can typically have equal if not better results, while maintaining product and service quality for a fraction of cost by turning to an expert in sales and marketing. And what is cost of a bad hire? The commonly referenced cost of a bad hire is 2.5 times annual salary. In most small to mid-sized organizations, marketing can be outsourced while they focus on core.

Cost is clearly most popular reason for outsourcing. However, strategic reasons such as improving company focus on core business and improving quality are next. Why companies decide to let “Context” take over and drive business can usually be attributed to lack of information. Many businesses and marketing specialists believe that by keeping everything internal sales growth is more efficient. It’s hard to find sales and marketing experts that have years of experience and are all aligned with top line growth objectives. Companies who are not using marketing as part of their “Core” focus usually do not have teams of marketing experts to handle needs of their marketing. As a result, “Context” begins to take over leaving less and less room for “Core.” So, is it worth “controlling” all of your marketing functions? Is this an area of your business that is core to your success? Probably not. It is important for a company to focus on things that add value and make it competitive. If you build software, stick to doing those things that help you to build better software, and outsource all those things that can be outsourced. The more focus you place in “context” areas, harder it becomes for you to do your “Core” well. When you take into account cost of what it really takes to do it right, business case cannot be ignored.

George Schildge is president and CEO of Matrix Marketing Group Inc., a full-service marketing firm that specialize in helping small to mid-sized business-to-business firms grow profitably and build their business through effective growth planning and marketing. He can be reached at press@matrixmarketinggroup.com or www.matrixmarketinggroup.com or (303) 325-8888.

You will also enjoy minor celebrity status--lending more credibility to your products when your articles are regularly featured to same group of people.

2. The second method I suggest is similiar to first, but differs slightly in content and distribution.

Instead of creating a general-purpose article, you will create a "special report." This special report will be tailored to either a) better explain an already popular product on market that you have used personally; or b) give specific insight into something you have gleaned from your experience as a webmaster or product promoter.

Special reports range in size, but they are usually between 2000 and 8000 words. Take some time to write a guide that would help you if you didn't already have insight that you do.

When you're finished, add your resource box to bottom of special report. Clean up grammar and structure. Turn it into a product that you would be proud to see your name on. If you can, turn it into a pdf file.

I would suggest uploading report to your website and placing a link to download it on a page that has a banner for your product or a prominent link back to your main page.

Now, begin marketing your free special report. You can spread word through a number of free resources.

I would personally suggest posting links to it from internet forums that are related to your field; offering it to webmasters for free; submitting it to ezine publishers; and giving away it to any free resource directories you can find.

You can also include free redistribution rights for anyone else who wants to give away or sell your article if you want to make your campaign viral.

If your finished product is exceptional or provides useful information about a recent popular release, you should be able to spread it around easily.

Special reports and articles are currently two of most effective ways to get free traffic, so take advantage of this free information. If you follow these tips, create a quality product, and market it carefully, you cannot lose.