Marketing: Mousetrap Wisdom

Mousetrap Wisdom

Written by Arleen M. Kaptur

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for newsletters or updates from sites similar to yours and see what they are doing. Check out marketing sites from proven leaders in repparttar

field and get some great tips and suggestions. When you surf and you come upon a site that might have a similar audience, ask repparttar 121363

webmaster if he/she would like to trade ads. Be creative in your search for ways to get repparttar 121364

word out and let as many people know about your product/service as you can. Get articles from on-line authors that you like or enjoy their writing, and include these in your newsletters or on your site. Use some great clip-art and unique features. Join announce lists or e-zine directories. Many of these are free and can provide a wide-range of readership. You don’t need to spend a lot of money to get started in marketing a product. Good common sense, and innovative ways that come from your creative side will get repparttar 121365

news out.

One thing you must stay away from is repparttar 121366 giving-up attitude. The rains will come, but they make repparttar 121367 flowers grow. Rainbows follow and internet success is in that pot of gold. If you close shop, it may be that opportunity was just about to knock and you weren’t there to answer repparttar 121368 door. You will never know but someone else will reap repparttar 121369 rewards of your hard work and enthusiasm. In repparttar 121370 lull, seek out additional products or services that can be added to your inventory and work on these new features. If you give up, you end it right there. There is no tomorrow and there is no “what if”. The door is chained and locked and only you had repparttar 121371 key. Leave repparttar 121372 door open, roll out repparttar 121373 red carpet, and remember that mousetrap adage. ENJOY! ©Arleen M. Kaptur 2002 July

Arleen M. Kaptur has written numerous articles, books (fiction/non-fiction) http://www.Arleens-RusticLiving.com http://www.arleenssite.com http://www.webspawner.com/users/rusticliving http://www.topica.com/lists/simpleliving

Does Your Store or Office Need CPR?

Written by Karen E. Hipp

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Are there ways that you can spruce things up around your store or office this summer?

 Put a fresh coat of paint on those walls or paint it a different, more vibrant color.

 Take down any outdated or faded posters, pictures, flyers.

 Please don't put hand written signs in your windows such as "Be back in 15 minutes" or any such thing. You can buy these signs inexpensively at any office supply store. I know you're always in a hurry, but your image depends on this!

 I hope your voice-mail or recorded message about hours, etc. at least sounds professional. I have personally re-done many of my client's own recordings to make it sound inviting and welcoming (I used to do voice-overs for radio commercials). Ask a friend or a family member to do this for you if they have a good speaking voice.

 Can you put an inexpensive flowering pot outside your front door?

 Does your office or store smell nice?

 Try a fresh bouquet of flowers at repparttar front desk or entrance. These can be purchased for a song at repparttar 121362 grocery store and you only need to replace them once a week.

All of this may seem trivial to you, but believe me, your customer notices and repparttar 121363 little computer in their head takes notes.

Karen E. Hipp is a nationally recognized marketing consultant and the author of the ebook "Do-It-Yourself Marketing." Karen has been honored with "Marketing Director of the year in two separate industries and has won 54 Addy Awards. Karen's business, Hipp Marketing, focuses on small to medium sized businesses that need marketing help.

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