Motivation ABC’s: Tune Up Your Booth Staff Written by Susan Friedmann
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Many employees value opportunity to build personal relationships with upper management. Mingling together in trade show environment can help create a culture of recognition and appreciation. Never underestimate power of personal recognition. A compliment from boss carries a lot of weight, and can spur your staff to even higher achievement levels. Tangible rewards also provide an effective way of encouraging higher levels of performance and can encourage friendly competition amidst your booth staff – with end result benefiting your bottom line. Create a Team For best results, everyone in booth should be working together as a team. Having a group that helps each other wherever and whenever necessary doesn’t just happen. Great teams don’t serendipitously occur -- they are made. Designate your teams before show. Pre-show time is needed to give team members time to get acquainted, develop trust, and learn each other’s strengths. If you’ve got a large staff, split them up, mixing technical and sales staff. That way, you’ll always have customer service and product knowledge skills on sales floor. Have them establish plans of action for working show, and promote a certain level of autonomy within groups. This creates a sense of collective responsibility. Be sure that whole team is aware of and fully understands company’s goal for trade show. Additionally, teams should set goals for show. These will dovetail nicely with personal goals set by individual staff members. Offer incentives for those teams that meet – or surpass – those goals. When you have good team chemistry, you’ll find team members coaching each other and striving to keep collective morale up. Revisit your team roster throughout show season. If a certain group doesn’t click, mix it up. Switching team members may enhance overall performance. If you have a staffer that doesn’t work with any team, perhaps utilizing them at trade show is not best use of their skills. Don’t forget Details Rewards and recognition should be constant – and they don’t have to break bank. A small gesture like morning coffee costs next to nothing, yet shows you care about your team. One creative manager provided gel insole inserts for her sales staff – a thoughtful present for folks on their feet twelve hours at a go. Which brings us to E – for Enthusiasm. An Enthusiastic booth staff will turn in a top notch performance. It’s as easy as ABC!
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ExhibitSmart Tips of the Week, e-mail: susan@thetradeshowcoach.com; website: http://www.thetradeshowcoach.com
| | 10 Incredible Ways To Keep Your Sales SoaringWritten by Dan Brown
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6. Test "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales. 7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of profits to that charity. 8. Hold a "buy most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded. 9. Attract visitors to your web site by offering them a free course. You could package course on a follow-up autoresponder and send lessons daily. 10. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.
Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program which is due out July, 2005. http://www.zabangaffiliate.com/
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