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Qualifiers Use qualifiers to vary
meaning of a search phrase or keyword and bring additional results. Qualifiers usually are adjectives or adverbs that helps modify and limit extent of meaning of a noun or pronoun, while an adverb helps modify a verb in a similar way.
Abbreviations & Acronyms Abbreviations and acronyms should be employed in a variety of forms. Extend abbreviations and acronyms to full word phrases to encompass as many possible combinations as possible.
Misspellings A significant number of searches conducted each day are misspelled. Include common misspellings in meta tags of optimized pages to capture any traffic that is mistyped or misspelled.
Shake it Up Mix up order of keywords in phrases to encompass a broad range keyword phrases. Keyword phrase word order variations can be a great source for new keyword phrases.
Hyphenate Consider hyphenating search terms, as this is likely an area competitors are unlikely to venture. The hyphenated term could score well in search engines.
Determining Keywords http://www.small-business-software.net/determining-keywords Additional Resource for Determining Keywords - .htm
Optimizing a site for a variety of keywords will give your site advantage of being found by relevant searchers. The extra keywords could result in increased profits from customers who might not have otherwise located your web site.
