In this case client's business "story", from humble beginnings to 15 years later, had been intermingled into press release. We expected a good chance of having release picked up on, since his newest service for finance and credit managers was newsworthy (solutions offered in a shaky economy) and groundbreaking (daily credit updates posted to Internet on businesses experiencing economic stress). Certainly release could add strength to sales letter! He firmly decided to include it, in exact form it had been sent out to media.

POST IT ON YOUR WEBSITE

Press releases can be an important element to websites. Who doesn't benefit by being able to click right to current information, important announcements, and news about your company? A progression of releases being made available offers a real history of business.

Have you extended life of your press release in other ways? Let me know at http://InternetWriters.com.

5)Never submit a site unless it is ready for primetime, with no broken links, under construction pages, incomplete text, graphics that aren't loading properly, etc. Indexers are very busy, once they see a site which has problems they will click to next entry on their list and your hard work is to no avail.

6)Be prepared with proper marketing materials for this type of a campaign, including a working title for your site which is 6-8 words, several groups of keywords that are separated by commas and spaces of varying lengths, approx 10-20 and 30-75 keywords, and a longer description of your site which can be one to two sentences.

7)Part of required expertise involved in this process is in actual category selection – carefully select which category or categories where you think your site fits by looking at others in this category to determine if you fit into this classification.

8)Be aware we are seeing a shift to fee-based submissions to shortcut process - Yahoo started trend over a year ago, now LookSmart and other top tier Directories are starting to do same. The tradeoff is of course minimizing time to market – we recommend using commercial services to our clients.

9)Want to know if this process has actually done anything for you? Check your log files or web site analysis software and look at where your traffic is coming from.

10)If you are getting significant traffic from a small list of Directories you may want to go back to their web site and pay for their premium listing services to drive more traffic. These enhanced listings services typically enable you to bold your listing or add graphical content which enhances textual description, usually only for a few hundred dollars per year.