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The others are just knock offs buying leads from wherever they can get them at lowest cost possible....and/or creating their own co-registration leads (folks who "sign-up" for some kind of a freebie or a contest) then reselling them to you.....pure junk.
Just because it's cheap doesn't make it good. Just because it costs more doesn't make it bad. Cost is relative to each individual when all "you" factors discussed in my article "What's The Straight Scoop On MLM Leads Programs?" are present & functioning effectively.
Herein lies your first business decision when it comes to leads. Do you buy them from a quality source (generic &/or company specific....financial cost but saves you time & effort of generating them yourself).....or do you generate your own (invest time & effort but lower your financial cost).
Your choice based soley on what's best for you.
And remember...you CAN do both.
Michael is Moderator for MLMForums.com and the owner of FreedomFire Communications http://ld.net/mscprez . You can get more MLM tips, wit, and wisdom from Michael at http://Best-MLM-Resources.blogspot.com