Moneynet has been championing greater access to financial product information for consumers since 1997. The company hopes that information which is based on a ‘stage of life’, as well as encompassing technical details about a particular product, will be more accessible to visitors, encouraging them to seek best deal for their loan, mortgage, credit card and insurance.

Richard Brown, Chief Executive of Moneynet said of guides, “since 1997 moneynet has been at forefront of move to make financial information more accessible to consumer. As first personal finance website in UK to publish inter-active and comprehensive data on UK personal finance market we have always believed that consumer should be better informed. Our latest guides will add to existing library and help to further educate our users, making them better positioned to challenge product providers.”

# According to market research firm NOP World (nopworld.com)

Further information:

Contact: Jane Meares, Communications Manager Tel: 020 8313 9030 E-mail: jmeares@moneynet.co.uk/ Web: http://www.moneynet.co.uk/ Address: 2nd Floor, Sussex House, 8-10 Homesdale Rd, Bromley, Kent. BR2 9LZ

Those organisations with best ideas will be given money from new Pensions Education Fund, which is part of a programme that, according to Department of Work and Pensions (DWP), will enable people to make their own decisions about their income in retirement.

The feeling from many, including HBOS, UK's largest mortgage and savings provider, is that financial services industry must help to provide more accurate and effective sources of information to customers. Education at an early age needs to be a key focus of any future plans, with Scotsman recommending that, “incorporating loans and interest rates into maths problems or teaching youngsters how to open a bank account in social education - could go a long way towards ensuring our children are not let loose in world with no financial clue”.

Proposed solutions need to be practically implemented as soon as possible, in order to enable aging population to provide for its own long-term needs and not to end up depending on an increasingly financially clueless younger generation.

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