Continued from page 1
What's wrong with this code?
< p keyword1 sentence, well written copy, etc.
< p > keyword2 paragraph with more choice content.
This code is missing a ">" The issue is not that page will necessarily get skipped altogether but that "keyword1" sentence looks like part of tag - like a tag attribute. So words in "keyword1" sentence probably won't be included in search engines computations, even though page itself will be indexed.
Once a spider sees a correct tag further along in page, then it's back on course. So, keyword2 paragraph would make it.
3. Faster Loading - if your web page contains html errors it will take a longer time for search engines to spider it, therefore slowing loading time. If your page doesn't load in under 10 seconds your visitors may click away to your competitors' sites.
4. Less load on servers - clean and simple code won't tax your server as much as a site which has complicated code or contain many nested tables. Cascading style sheets (CSS) will greatly reduce amount of code within your web pages. This will also cut down on amount of web space and bandwidth used thus saving you money for hosting your site.
5. Easier to update and maintain web site - with no mistakes in your html code it is easier and faster to make changes to your web pages. For web site designers, this means you will save time and money when maintaining clients' sites.
6. Browser compatibility - validated code ensures your site is compatible with current browsers and future browsers. You might say "well, it looks fine in Internet Explorer, so why bother with any other browsers?" Current browsers will continue to update their rules and future browsers will make sure they are html compliant.
7. Access more visitors - if you ensure your web pages appear correctly in all major browsers you will be able to reach a larger audience which then increases potential of your site to make more sales.
Part 2 of this article will discuss:
What documents to validate The validation process Validation tools Common validation errors
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:firstname.lastname@example.org. Read more of his in-depth articles at: http://www.isitebuild.com/articles