Check it out for yourself. Pull up your favorite search engine. Type in one of your keywords that you have for your own business or personal website page. Be patient here while system gathers information it needs to make your personal listing of your keyword entered. This may take a few seconds to compile depending on keyword used.

In this example, I used keyword group "home based business". This returned me 332,000 listings for "home based business". Next I used "home based busness" with four results leaving out "i". "Home based busines" resulted in 772 listings leaving out an "s".

By experimenting with different mispelled words in your keyword choices, you can then create a doorway or portal page on your host with these mispelled words redirecting any searches to that page to your main website.

The extra hits from mispelled words is worth extra work to search out best mispellings, creating and submitting a portal page to search engine, and watching a little bit more traffic come thru your site.

Best wishes,

Wayne Lockwood, editor The Electronic Marketer's Communique newsletter http://elitemarketingsolutions.com/home/ http://elitemarketingsolutions.com/subscribe.html mailto:emc@elitemarketingsolutions.com

About the Author:

For more information on Warriors, visit:

For more info on The Affiliates Club visit:

When considering a business opportunity, one of wisest things you can do is to ask for referrals. If they are as good as they say they are, they should be able to refer you to lots of satisfied customers. If you were considering getting involved in a franchise or business venture off-line this is how you would check it out. On-line should be no different. If it's a large investment you're thinking of making you'd be crazy not to. Email these references, or better yet, give them a call. There are things you can detect in a person's voice that you can't "hear" in email. Off-line, if at all possible, I would pay them a face-to-face visit.

Another common sense approach to avoid getting ripped off is to simply research site or product that you are considering investing in. It's fairly easy to research an individual or company on internet to see if their own businesses demonstrate that they really know what they are talking about. For instance, is person selling "How To Explode Your Traffic" ebook getting any traffic to his own site?

This can easily be researched by utilizing Alexa Toolbar. The Alexa Toolbar shows how popular a given site is. It isn't foolproof but is a good indicator of how successful a site really is. It shows a sites "ranking." You can learn about and get free Alexa Toolbar at:

Along same lines, research private site that's going to teach you "All secrets of improving your SE ranking" by checking where they are listed in Google and AltaVista. If they are going to teach you this, they certainly should have already attained these results for their sites. Just this little bit of investigating, using search engines, can save you from buying into some theory offered by someone who has NO CLUE what he is talking about.

We all know that there are no internet police. However, many parts of community are self-policing. These are parts of internet community that agree to adhere to certain standards. Members who fail to live up to those standards are investigated, and if they are not adhering to community standards they are not allowed to retain membership. Two such communities that I belong to are The Better Business Bureau Online, and The International Council Of Online Professionals. You have to invest in an annual membership in both of these organizations once you qualify.

Both of above organizations require applications, and you have to demonstrate that you are ethical and meet organization's standards. They actually investigate your website and look at products or services you offer. The Better Business Bureau actually sends someone to your place of business so that they can better understand your whole business operation. If you survive application process, you are given an emblem to place on your website that is hyper-linked to their sites. A visitor can click on emblem to continue investigating you before doing business with you. For more information on I-Cop membership visit:

Membership in BBB Online requires that you be a member of your local Better Business Bureau. That often requires that you have been in business for at least a year, and application process can take several months. In Northwest Florida Division, a committee reviews each membership application. If you're interested in BBB membership, look in your local phone book. Better Business Bureau membership is only available in US and Canada.

Millions of you migrate to internet looking for an opportunity to supplement your income. Far too many spend a lot of time and other resources trying to build a business -- only to be very disappointed. If you apply common sense advice offered above, you GREATLY reduce your chances of becoming one of them.

Reread this article several times, then start applying what it teaches. Reading and knowing something without using it is actually worse than not knowing, since you have no excuse. Many of you already intuitively knew everything in this article. Yet by failing to apply that knowledge, you were still susceptible to being ripped off. Now, hopefully you're not :-)