Additional integrated features OTI customers’ are now showing interest include: o CRM (Customer Relationship Management) o Advanced Warehousing o Scan Pack o Plant Maintenance

PRONTO North America, (www.prontoerp.com) based in Eden Prairie, Minnesota, is North American Master Distributor of PRONTO-Xi, a comprehensive software system allowing manufacturers, distributors, and retailers to effectively manage all phases of supply chain. Far beyond just another Enterprise Resource Planning (ERP) System, PRONTO-Xi’s financial and distribution applications are unique and have provided maximum return on investment for a wide variety of organizations since 1976. From PRONTO Planning to PRONTO Production; from PRONTO Forecasting Management to PRONTO Distribution Requirements Planning (DRP); from PRONTO Advanced Warehousing to PRONTO Quality Management System (QMS), cross-section and breadth of integrated elements addressed by PRONTO-Xi is unmatched in marketplace and justifies company’s natural leadership role as best fully integrated business software solution for more than a quarter century. PRONTO North America is quickly emerging as distribution sector ERP leader. Tom Verzi, Director of Marketing and Development for PRONTO expressed his appreciation of Dave Airey and quality of organization.

Contact Information: Dave Airey OTI (Optimizing Technology, Inc.) e-mail protected from spam bots

Tom Verzi PRONTO ERP e-mail protected from spam bots

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Mistake # 6 : Wow! A carpenter who went to John B. Doe Carpentry Academy! Is that what your customers say? Most likely, they won’t even think that. Most customers think “Wow! Look at his work. It is just what I need.” And that is what you want your customers to think. Don’t promote yourself, promote your solutions. Everyone who comes to your website has a problem they need solved. If you figure out that problem, and can tell them how to solve it using your website, you have just hit a marketing gold-mine.

Mistake # 7 : What is a carpenter doing at a grocery store? And why is he handing out fliers anyway? If you do hand out fliers, do it where it counts. A carpenter should hand out fliers at a lumber yard or furniture store. Even a department store that sells nails would be a better location for a carpenter when handing out fliers. Think about it.

Mistake # 8 : This is probably biggest mistake. You stopped marketing. Even if you do exactly opposite of everything you have read so far, if you keep doing it you are bound to get at least minimal results. If you stop when you run out of new ideas, you probably won’t get much. The key to marketing is repetition. Make sure people think of your name when they have a problem. If they have only seen your name once, but your competitor just sent them a third flier, your competitor will get their business. We’ve all heard that it takes more than once for a customer to buy, and it has never been more true. With information available to your customers today, you want your name to be in front of them as much as possible.

Mistake # 9 : When nothing happened, you didn’t try again. Nothing says failure like someone who quits. Motivate yourself! Get up in morning and say “I’m going to get hits to my website.” Or “I’m going to get a client this week!” If you build it, but nobody knows its there, nobody is going to come. You have to try, make mistakes, learn, and try again. If you try, make a mistake, and give up, you will never be success you know you can be.

Mistake # 10 : You assumed that what everyone else does will work for you. WRONG! What everyone else does took them a long time to figure out, and they have been tweaking it all that time to make it work right for them. If you copy part, but not all, of what they do, you will never get same results. People strive for individuality, and business should too. If you copy your competitor in every aspect, your prospects might as well flip a coin. Do you want 50% of business you could be getting? No, you want it all!

The bottom line is to stay motivated. Starting a business is one of hardest things anyone can ever do. The uncertainty, lack of a support structure, complete and total disregard of your typical safety zone. It is all part of starting a business. But rewards are far greater than sacrifices. And in end, when you are financially secure, and independent from corporate world, it will be more gratifying than you could have ever dreamed.