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Liz: Do you have to know everything there is to know just to get started?
Jen: No, that is one of wonderful things about web design, there is always something new to learn. You can start out offering most basic services and work your way up as you learn new techniques and strategies. In my eBook, while I do not explain or teach reader web design skills, I do explain what different skills are and new ones to keep an eye on in future. The Internet is a constantly growing and changing environment for those who design it and those who surf it, so you can really dig out your own little niche tailored to what you know and what you are willing to learn.
Liz: Is a web design business expensive to start and manage?
Jen: If you already have a computer then you have biggest expense out of way. I started with basics: a computer, printer, HTML editing software, graphics editing software, and lots of free learning resources. I did not take any college courses or pay for any online courses, most of my learning came from a few books I picked up (like Laura LeMay's "Teach Yourself Web Design in 21 Days"), free online tutorials, and viewing HTML coding from other web sites. As your business grows you can add other equipment and upgrade your current equipment. In beginning I made a rule that I would not purchase anything new for my business unless I had money in my business account. My account started out with $100 of my personal money, which I have since repaid myself, and I have never had to violate my rule. I had to make some sacrifices, like not buying "best" programs when I started, not using more expensive forms of advertising, or borrowing my friend's scanner until I could buy my own, but I wanted my business to pay for itself and it has.
Liz: What has been your biggest struggle with marketing your business and how did you overcome it?
Jen: My shyness. Online I can talk to anyone and can project a great image. But offline I am incredibly shy and introverted. A lot of that stems from low self-esteem and a general belief that everyone is better than me. I have made great strides in this area as my business has grown, but in beginning it was very difficult to overcome. I was able to get around it by focusing my marketing on techniques which did not involve me being placed face-to-face with potential clients. My marketing was primarily accomplished online. As I mention in marketing sections of my eBook, this might not work for everyone, but it was what I had to do to feel confident enough to speak with my potential clients.
Liz: Any last words of advice?
Jen: Know your strengths and weaknesses as a business owner and have a good support network around you. Many times you will find that your strengths can be utilized in unusual ways to compensate for your weakness in other areas. Your family, friends, and business colleagues can help you determine if you are overly concerned about weaknesses you may have. We are always our own worst critics anyway. If you aren't finding enough support in your current circles then go out and find new ones, because starting a business is hard and you need truly supportive people around you. In my eBook, I have tried to lay out both pros and cons of starting a web design business, but only you can make decision on if it is right type of business for you. Weigh pros and cons, then balance them with your own strengths, weaknesses, and advice of your friends to make right decision for you. Regardless of your decision I wish you well and hope you achieve all you hope to in life. Good Luck!
To order Bizy Guide To Creating Success In Web Design By Jennifer Czawlytko visit: http://www.bizymoms.com/main/?10000!0201
Liz Folger is Work-at-Home Mom Expert and author of, "The Stay-at-Home Mom's Guide To Making Money". Her book is available at your favorite bookstore like www.amazon.com at http://www.amazon.com/exec/obidos/ISBN=0761521496/bizymomsA/ or by calling, 800-632-8676. Liz has also created a resource site for work-at-home moms at: http://www.bizymoms.com. When you visit don't forget to sign-up for the free Bizy Mom e-newsletter.