Mini-Sites -- Highly Targeted Sales Generators

Written by Shelley Lowery

Continued from page 1

* Graphic Alt tags - Place a readable keyword phrase within your graphic "Alt" tags.

* Text - All of your text should focus on your product. There should be no filler text whatsoever. It should have one specific purpose -- getting your visitor to take action. Make sure you include your keyword phrases throughout your text.

If you'd like to set up your mini-site using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher inrepparttar Search Engines.

Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasingrepparttar 127318 product or even your personal recommendation. This is a great way to presellrepparttar 127319 product.

Hosting Your Mini-Site

Although it is much better to have your own domain name, these sites can be hosted on a free server and still rank high inrepparttar 127320 Search Engines. Keep in mind, free sites do not build trust and credibility. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address.

Drive Targeted Traffic to Your Site

Once you have testedrepparttar 127321 effectiveness of your site and have a good conversion rate, (the number of visitors compared torepparttar 127322 number of sales) you can buy targeted traffic. Overture isrepparttar 127323 number one pay-per-click Search Engine and will most likely producerepparttar 127324 best results.

For additional options, visit: They provide information and reviews on a number of pay-per-click Search Engines.

The key to using this technique effectively is to bid on "very" targeted keywords. This will weed outrepparttar 127325 casual visitors and only attract your target audience. There's no sense in paying for visitors who really weren't interested to begin with.

In addition to bidding on keywords, you can also advertise in targeted ezines and even purchase some targeted banner advertising. Be creative and takerepparttar 127326 time to test all of your promotions prior to spending a lot of money.

If you really want to increase your sales, create some mini-sites. They are one ofrepparttar 127327 cheapest and easiest to create profit generators online.

Shelley Lowery is the author of Ebook Starter - A complete ebook design kit. Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing Strategies."

How to Close More Online Sales - Through the Magic of Questions

Written by Vadim Rachkowan

Continued from page 1

Questions are equally vital duringrepparttar presentation, i.e., inrepparttar 127317 body of your web copy, for clearly explaining how your product or service solves your prospect's problem in an easy, fast, or cost-effective way.

Therefore, install questions within your sales copy that capture attention. Keep your prospect involved, and keep his mind from wandering off in a different direction by using intriguing questions that grab his lapels and jerk him toward you. Forrepparttar 127318 length of time that it takes a prospect to answer a question in his mind, you have his total attention. The prospect is drawn more and more intorepparttar 127319 sales process as your questioning proceeds. If your questions are logical, orderly and sequential, you can leadrepparttar 127320 prospect forward towardrepparttar 127321 inevitable conclusion to purchase your product or service.

Tip: Never say something if you can ask it instead! Think of how you can phrase your key selling points as questions. The person who asks questions has control!

Closing Questions that Presumerepparttar 127322 Sale

Just as questions are important atrepparttar 127323 beginning andrepparttar 127324 body of your web copy, they are even more vital atrepparttar 127325 end in gaining a commitment to action.

The key to asking a closing question is confident expectation. You must skillfully craft your question to convey that you confidently expectrepparttar 127326 prospect to say, "Yes" or to agree torepparttar 127327 sale.

For example, you can poserepparttar 127328 following question in your web copy: "When would you like to start using to multiply your profits?" In other words, you don't ask if they want to buy your product, but when. This way, you're asking forrepparttar 127329 sale expectantly, andrepparttar 127330 more confidently you expect to sell,repparttar 127331 more likely it is that you will sell.

Tip: In crafting your closing question, includerepparttar 127332 benefit that your prospect will get from your product.

When you ask a compelling closing question, you diffuserepparttar 127333 tension that normally creeps up on your prospect atrepparttar 127334 "moment of truth." A prospect's tension leads torepparttar 127335 hesitance that kills so many sales - both online and offline.

To be truly persuasive inrepparttar 127336 selling process, learn to use questions judiciously throughout your web copy. Instead of trying to overwhelm your prospects with reasons and rationales for doing what you want them to do, ask strategic questions instead. When you takerepparttar 127337 time to planrepparttar 127338 wording of your questions, your prospect will become more interested in your product -- and consequently, you will make more sales.

Vadim Rachkowan President SellWide Corporation

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