Mini-Persuaders --- Six Steps To Successful Classified Ads

Written by Angela Booth


Continued from page 1

=> Step Two: Writerepparttar headline

Your classified ad won't really have a headline, butrepparttar 100937 first line functions as a headline. It should stoprepparttar 100938 reader cold, and it must be part of your sales message.

Remember that in newspapers, classifieds run in categories with headed columns, so don't repeat words like "For Sale".

=> Step Three: Writerepparttar 100939 body copy

You can't be too creative in a basic classified. Giverepparttar 100940 facts. You can add descriptive words like "charming", "classic", and "elegant" to spice uprepparttar 100941 copy. Use punctuation rather than linking words like "and".

Get enthusiastic about what you're selling. This enthusiasm will come across inrepparttar 100942 ad. Imagine yourselfrepparttar 100943 buyer: usingrepparttar 100944 item, applying forrepparttar 100945 job, or buying fromrepparttar 100946 business.

This enthusiasm is vital when you're selling. If for some reason you're having a bad morning, putrepparttar 100947 ad away for a few hours until you can achieve genuine enthusiasm

If you're writing an ad for someone else, and you don't feel excited, it's usually because you don't know enough about what you're selling. Do a little more research.

=> Step Four: Getrepparttar 100948 response

Don't forget to addrepparttar 100949 phone number,repparttar 100950 address if required, orrepparttar 100951 online URL.

The response is usually placed last in a classified. However, you can make your ad stand out by givingrepparttar 100952 phone number orrepparttar 100953 URL, and then making one final selling point: "Three only", "free quotes", or "results guaranteed".

=> Step Five: Write several versions

Write at least four versions ofrepparttar 100954 ad. Then go and do something else. When you come back, you'll have more perspective so you can pickrepparttar 100955 best one.

Here's a successful technique: if you have so many selling points thatrepparttar 100956 ad runs long, split it and run two ads.

=> Step Six: Test your ad

Testing is a must for a business ad. Often changingrepparttar 100957 first line, or rearranging your selling points will double or triplerepparttar 100958 pulling power of an ad.

How do you test? The basic process is to runrepparttar 100959 ad, and recordrepparttar 100960 response. Askrepparttar 100961 people who responded what drew their attention torepparttar 100962 ad.

Keep changingrepparttar 100963 ad slightly, and recordingrepparttar 100964 response each time you run it. The ad you settle on for longterm use isrepparttar 100965 ad which pulledrepparttar 100966 most responses.

==> Resource Box (publishers please use) <==

WRITERS! Creative Small Biz,repparttar 100967 FREE ezine for creatives, transforms your talent into a flourishing business. Visit --- http://www.digital-e.biz/

Australian author, journalist and copywriter Angela Booth has been writing professionally for over twenty years. She writes business books and copy for businesses.


The True Story Of The Amazing $27,000 Mars Bars...

Written by Chris Bloor


Continued from page 1

And in less than ten minutes combined Mal raised $27,000 by selling just three ordinary Mars Bars!

It was one ofrepparttar greatest marketing lessons I have ever seen in my life. You see if you make your bonuses your product, you can sell more in ten minutes than most people do in a month.

Stop and think of your products and services… What awesome bonuses can you offer that will make your offers virtually impossible-to-resist?

Try it. If it can sell Mars Bars for $27,000 just think what it can do for your products and services…

PS The best thing about seeing Mal raise $27,000 for three ordinary Mars Bars was seeing him donate 100% of it to help kids with cancer!

___________________________________________________________

Chris Bloorrepparttar 100936 ‘Crocodile Hunter’ of Ezine Marketing invites you to receive 12 Months worth of his Internet newsletter ‘Better Marketing Advantage’ http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html ___________________________________________________________



Chris Bloor the ‘Crocodile Hunter’ of Ezine Marketing invites you to receive 12 Months worth of his Internet newsletter ‘Better Marketing Advantage’ http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html


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