Mind Your Business and Know Where You Are Going

Written by Gary E. Layton

Continued from page 1

Would you believe that programs exist onrepparttar net, now, which can actually do this for you? This is true for all online media. Just go to your browser and search for íAd Trackersí.

What you must look for is a system which is fully automated, easy forrepparttar 133614 user to work, and one that in fact does furnish allrepparttar 133615 basic data you need to determinerepparttar 133616 effectiveness of you ads. Some systems are better than others and they all cost money. You must carefully examinerepparttar 133617 benefits you receive compared torepparttar 133618 costs involved. You have more than likely spent money placing your ads and now you are spending money to track how well these ads are bringing in customers. You must makerepparttar 133619 judgment here. Only you can judge where these activities are taking you.

It makes sense that money considerations dictate that you start something like this on a small scale. One or two ads on one or two media so you may learn first hand what is working and what is not. We must throw away any pride of authorship regarding repparttar 133620 ad copy we write. The only important criteria here is that repparttar 133621 ad works or does not work. If it works you use it more widely and keep using it until it loses itís effectiveness. You keep this process going on a constant basis, exploiting effective ads and replacing bad ads. And you do it based on repparttar 133622 factual data you gain from whatever ad tracking system you employ.

For those of us who are really serious about making a success of our own business it makes a lot of sense to be able to know what our advertising is doing for us. Not only that but we need to identifyrepparttar 133623 ever changing audience out there so we may change directions as we may need to. Tracking your ads is a key to this capability. None of us can affordrepparttar 133624 millionsrepparttar 133625 large Corporations spend for this purpose but we have to dig in our pocket and somehow findrepparttar 133626 money to purchase one of these affordable ad tracking systems.

Such an action is critical if you are going to successfully compete for business onrepparttar 133627 Internet. Some would say that your survival counts on it.

Gary Layton is co-owner of PathTrax.com. By providing their users the ability to measure and track results connected to a specific ad or advertising media, PathTrax is helping small businesses expand the profits in their bottom line. PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many? All for only pennies per day. http://PathTrax.com/x.pl/GL121,1

"How Your Customers Find You!"

Written by A.T.Rendon

Continued from page 1

Use whatever code is appropriate for you butrepparttar important thing to remember is to code it and know to what it pertains.

If you have your own web site, your hosting provider might already provide you withrepparttar 133613 tools you need to trackrepparttar 133614 traffic which visits you daily.

All you would need to do is access your log info and review which web pages are gettingrepparttar 133615 traffic and study whererepparttar 133616 traffic is coming from to visit you.

If you do not have access to such info from you host provider, there are many good FREE online statistic and tracking services you can use.

To access our "FREE List of Statistic & Tracking Services" send a blank email to our auto-responder at: mailto:statserv@emailexchange.org

You may find that much of your traffic is coming to you from a search engine or directory like Yahoo, http://www.yahoo.com/ or Google, http://www.google.com/.

You may also be pleasantly surprised to discover that a web site with related traffic has linked your site and is now sending you new visitors daily.

It would be a good idea to contactrepparttar 133617 owner of that new traffic generator and let them know you appreciaterepparttar 133618 link and even link back to them in return.

Once you know where your traffic is coming from to find you, it is important to maintain that flow of traffic and then try to find other sources that are similar.

Doing so will allow you to increaserepparttar 133619 visitors and leads you generate and, hopefully, increase your overall sales.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at:http://emailexchange.org/?articles

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