Would you believe that programs exist on net, now, which can actually do this for you? This is true for all online media. Just go to your browser and search for ’Ad Trackers’.

What you must look for is a system which is fully automated, easy for user to work, and one that in fact does furnish all basic data you need to determine effectiveness of you ads. Some systems are better than others and they all cost money. You must carefully examine benefits you receive compared to costs involved. You have more than likely spent money placing your ads and now you are spending money to track how well these ads are bringing in customers. You must make judgment here. Only you can judge where these activities are taking you.

It makes sense that money considerations dictate that you start something like this on a small scale. One or two ads on one or two media so you may learn first hand what is working and what is not. We must throw away any pride of authorship regarding ad copy we write. The only important criteria here is that ad works or does not work. If it works you use it more widely and keep using it until it loses it’s effectiveness. You keep this process going on a constant basis, exploiting effective ads and replacing bad ads. And you do it based on factual data you gain from whatever ad tracking system you employ.

For those of us who are really serious about making a success of our own business it makes a lot of sense to be able to know what our advertising is doing for us. Not only that but we need to identify ever changing audience out there so we may change directions as we may need to. Tracking your ads is a key to this capability. None of us can afford millions large Corporations spend for this purpose but we have to dig in our pocket and somehow find money to purchase one of these affordable ad tracking systems.

Such an action is critical if you are going to successfully compete for business on Internet. Some would say that your survival counts on it.

Use whatever code is appropriate for you but important thing to remember is to code it and know to what it pertains.

If you have your own web site, your hosting provider might already provide you with tools you need to track traffic which visits you daily.

All you would need to do is access your log info and review which web pages are getting traffic and study where traffic is coming from to visit you.

If you do not have access to such info from you host provider, there are many good FREE online statistic and tracking services you can use.

To access our "FREE List of Statistic & Tracking Services" send a blank email to our auto-responder at: mailto:statserv@emailexchange.org

You may find that much of your traffic is coming to you from a search engine or directory like Yahoo, http://www.yahoo.com/ or Google, http://www.google.com/.

You may also be pleasantly surprised to discover that a web site with related traffic has linked your site and is now sending you new visitors daily.

It would be a good idea to contact owner of that new traffic generator and let them know you appreciate link and even link back to them in return.

Once you know where your traffic is coming from to find you, it is important to maintain that flow of traffic and then try to find other sources that are similar.

Doing so will allow you to increase visitors and leads you generate and, hopefully, increase your overall sales.